Glossary of Internal Communicationss Terms

AI-Powered Internal Communications

Activation Campaign

Activity Heatmap

Adoption Campaign

Alumni Brand Ambassador

Alumni Brand Ambassadors play a crucial role in bridging the gap between the institution and its graduates, offering firsthand insights and authentic endorsements.

Always-On Comms

Applicant Tracking System (ATS)

An ATS is software that automates and simplifies every stage of the hiring process.

Assimilation Survey

An assimilation survey serves as a pivotal instrument in gauging the extent to which individuals or groups integrate into a new cultural or social milieu.

Automated Employee Onboarding

Automated employee onboarding is the use of technology to streamline and enhance the process of integrating new hires into an organization.

Automated Recognition

Behavioural Segmentation

Behavioural Trigger

Belonging Index

The Belonging Index is a tool designed to quantify individuals' feelings of inclusion and acceptance within a group or organization.

Bottom-Up Communication

Brand-to-Employee (B2E) Marketing

Buddy Program

A buddy program pairs a newcomer with an experienced colleague, known as a "buddy," to facilitate smooth integration into the workplace.

Candidate Experience

Simply put, candidate experience encompasses the perceptions and feelings a job applicant has throughout their interaction with a company during the hiring process.

Cascade Communication

Cascade communication is a structured process where messages flow from upper management down through various layers of an organization to ensure everyone receives the same information.

Change Fatigue

Change Management

Change management is a structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state.

Channel Mix

Check-in Culture

At its core, check-in culture revolves around regular, structured conversations between team members to foster communication, trust, and growth. These check-ins can range from brief daily updates to more in-depth weekly or monthly sessions.

Comms Calendar

A comms calendar, or communications calendar, is the answer. Think of it as a detailed planner for all communication activities within an organization.

Communication Experience Platform (CXP)

Connecteam

Content Governance Board

Continuous Listening

Cultural Ambassador

Cultural Ambassadors act as representatives of their culture, fostering mutual understanding and appreciation between diverse groups.

Cultural Moments Calendar

Culture Code

Culture Deck

A culture deck is a presentation that outlines a company's ethos, values, mission, and vision. It's a tool used to align employees with the company's goals and to attract like-minded talent.

DEI Activation Campaign

Deskless Workforce

Digital Employee Experience (DEX)

Digital Employee Handbook

Digital Signage Network

Digital Townhall

Essentially, a digital townhall is a virtual gathering that allows organizations to communicate directly with their stakeholders, employees, or the public.

Digital Workplace Ecosystem

Echo Chamber Risk

Employee Advocacy

Employee advocacy refers to the promotion of an organization by its staff members who share their positive experiences and endorse the company’s values, culture, and products.

Employee Advocacy Platform

Employee App

Employee Appreciation Gifts

Employee appreciation gifts are a thoughtful way to express gratitude to your staff. These gifts can range from personalized items to experiences that make employees feel valued and motivated. The ultimate goal is to boost morale and foster a positive work environment.

Employee Engagement Platform

Employee Experience Analytics

Employee Experience Architecture

Employee Experience Design (EXD)

Employee Experience Management (EEM)

Employee Experience Platform (EXP)

Employee Experience Score (EXS)

Employee Net Promoter Score (eNPS)

eNPS is a simple yet effective tool used by organizations to gauge employee loyalty and engagement.

Employee Recognition

Employee Relations

Employee relations involves the efforts companies make to manage relationships between employers and employees, with the goal of creating a harmonious and productive workplace.

Employee Sentiment Analysis

Employee Value Proposition (EVP)

In essence, an EVP is a unique set of offerings, associations, and values that an employer provides to its employees in return for their skills, capabilities, and experiences. It's what makes your company stand out as an employer of choice.

Employer Brand Sentiment

Employer brand sentiment is essentially the perception and emotions that current, former, and potential employees associate with your organization.

Engagement Benchmarking

Engagement Journey

Engagement Scoring Model

Enterprise Social Network (ESN)

Everboarding

Everboarding is a modern approach to employee development.

Experience Gap

Experiential Onboarding

Feedback Loop Mechanism

Firstup

Frontline Communication

Frontline communication refers to how companies connect with their employees who work in stores, hospitals, construction sites, warehouses, or on the road.

Frontline Engagement

Frontline Workforce

Gamification Element

Gamified Onboarding

Gamified onboarding is a modern approach to integrating new employees into an organization by using game-like elements to enhance engagement, learning, and retention.

Glassdoor Optimization

Glassdoor Optimization involves enhancing a company's profile and employee reviews on Glassdoor to attract top talent and improve brand perception.

Global-Local Balance

HR Brand

An HR brand is essentially the identity of a company's human resources department in the eyes of its employees and potential hires.

HR Design

HR Design is anchored in several core principles that guide the creation of effective HR strategies.

HRBP (Human Resources Business Partner)

An HRBP, or Human Resources Business Partner, is a pivotal role within the human resources function that focuses on aligning HR practices and strategies with the overarching goals of the organization.

HRIS Software

HRIS software is an essential tool for modern HR operations.

Hyper-segmentation

Impulse Message

Intelligent Nudging

Internal Brand Ambassador

An internal brand ambassador is an employee who actively promotes and embodies the values, culture, and mission of their organization.

Internal Campaign Orchestration

Internal Comms Audit

Internal Influencer

Internal influencers are employees who possess the ability to affect change and drive engagement within a company.

Internal Marketing

Internal marketing is the strategy of treating employees as internal customers, aiming to promote the organization's goals, culture, and objectives to them.

Internal Onboarding Campaigns

These campaigns are structured programs designed to welcome and educate new employees, ensuring they understand the company's culture, values, and procedures.

Internal Podcasting

Internal Referral Marketing

Referral marketing taps into the natural human tendency to share positive experiences. It's a cost-effective way to acquire new customers while strengthening relationships with existing ones.

Internal Social Network

An internal social network is a digital platform designed exclusively for use within an organization.

Job Crafting Sessions

A job crafting session is a structured opportunity for employees to redesign aspects of their job to enhance personal satisfaction, performance, and engagement.

Job-Crafting Session

Journey Orchestration Engine

Knowledge Graph (Employee Data)

Knowledge Reinforcement Module

Knowledge Sharing

Knowledge sharing is the process through which information, skills, and expertise are exchanged among individuals, teams, or entire organizations.

Leadership Cascade

Leadership Messaging

Leadership messaging is the art and science of crafting and delivering messages that inspire, guide, and motivate a team.

Lean Internal Comms

Lean-Start Pilot

Manager Amplification Rate (MAR)

Manager Nudge