Frontline Employee Communications Platform

A frontline communications platform designed for deskless teams, enabling seamless interaction and collaboration across various locations and time zones. ChangeEngine is tailored to meet the unique needs of industries such as retail, healthcare, and logistics, where employees are often on the move and require real-time updates and communication.

Bridging The Communication Gap on the Frontline

Frontline employees are the face of your business, yet they’re often the hardest to reach. Traditional tools don’t meet their needs, leaving critical updates scattered and engagement low. Here are the biggest challenges companies face when trying to keep their frontline workforce connected.

Reaching a Hard-to-Reach Workforce

Frontline employees often don’t have company email addresses or access to intranet portals, making it difficult to keep them in the loop. Important updates can get lost in the shuffle, leaving teams disconnected from the business.

Break the trend of inconsistent messaging

Without a centralized system, managers rely on word-of-mouth, bulletin boards, or messaging apps, which leads to miscommunication. This inconsistency makes it hard to ensure every worker receives the same critical information.

The Issues of Low Engagement and High Turnover

Frontline staff frequently feel left out of company culture and decision-making. When communication feels one-way or irregular, engagement drops—driving turnover rates higher and impacting customer experience.

How We Can Help

ChangeEngine gives frontline workers a direct line to the information they need—without relying on email or outdated channels. Our platform delivers mobile-first, personalized, and consistent communications that boost engagement, reduce turnover, and ensure every employee feels connected to your culture and goals.

Effortlessly Create Engaging New Hire Orientation Content

Begin by crafting an onboarding process that immediately engages frontline workers. Incorporate practical tools like visual team maps to clarify roles and responsibilities, helping new hires quickly identify their supervisors and colleagues. Create user-friendly guides that not only explain essential procedures but also emphasize the company's core values and customer service standards.
employee handbook cover

Branded Digital Kits for Onboarding

Equip your frontline team with digital tools that reflect your brand's identity, such as custom Zoom backgrounds and virtual meeting templates. These resources help new employees feel connected and aligned with your company's culture from day one, fostering a sense of belonging and professionalism.

Streamlined Automation for a Seamless Onboarding Experience

Implement smart automation to simplify the onboarding process, offering tailored check-ins and prompt training notifications. This strategy ensures new employees receive essential support and guidance, while also cultivating a sense of inclusion and engagement from the start. By using data-driven insights, companies can customize the onboarding experience to address individual needs, boosting overall satisfaction and retention.
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Comprehensive Onboarding Journey Mapping with Enhanced Template Content

Leverage cutting-edge tools to tailor onboarding experiences for frontline workers based on their specific roles and locations. This ensures that each employee receives the most relevant training and resources, boosting their confidence and productivity from day one.
onboarding journey mapping screenshot

Explore More Features

Internal Communication Orchestrator

Centralize, schedule, and personalize communications across email, Teams, SharePoint, Slack, and SMS — without employees needing to log in or learn a new platform.
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Employee Journey Builder

Create automated, personalized communication workflows tied to each employee’s lifecycle stage — from onboarding to exit and everything in between.
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AI Content Creation Studio

Generate branded, multi-format internal content in seconds with AI — including emails, guides, visuals, and more, tailored by audience and tone.
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Rewards & Recognition Automation

Automatically celebrate employee milestones with personalized messages, manager nudges, and meaningful rewards — without manual coordination.
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Swag + E-gifting Hub

Deliver custom swag and curated e-gifts through a fully managed system that includes warehousing, fulfillment, and automated milestone triggers.
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Employee Engagement Analytics

Track content performance, audience engagement, and program adoption across all channels to drive smarter, more impactful internal communications.
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Surveys & Listening

ChangeEngine Listen consolidates surveys, polls, and feedback workflows into one integrated experience—eliminating tool sprawl while enabling real-time insights and rapid response.
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Videography

Helps you quickly produce polished, on-brand video content that’s distributed seamlessly and tracked automatically.
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Learn about additional employee initiatives

Frequently Asked Questions

What is a frontline worker communications platform?

A frontline worker communications platform is a digital tool that helps organizations connect with employees who don’t sit at desks—such as retail staff, healthcare workers, or field teams. It enables real-time updates, mobile-first messaging, and engagement tools to keep everyone informed and aligned.

Why is communication important for frontline employees?

Frontline employees often have limited access to company email or intranet systems. Clear communication ensures they receive critical updates, feel included in company culture, and stay aligned with business goals. Strong communication also reduces turnover and improves productivity.

Can a frontline communications platform integrate with existing HR or workforce tools?

Yes. ChangeEngine integrates with HRIS, payroll, and scheduling tools so your frontline workers receive communications in sync with their existing workflows. This means less friction and higher adoption across your workforce.

What industries benefit most from a frontline worker communications platform?

Industries with large frontline teams—such as retail, healthcare, hospitality, manufacturing, and logistics—benefit the most. These sectors rely on timely communication to manage shift updates, safety protocols, and company-wide announcements.