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Frontline communications platform

Reach every shift. No work inbox or app download needed.

Most of your workforce isn't at a desk. ChangeEngine writes each update once and sends it where every person actually reads it: text, WhatsApp, Teams or a QR poster in the break room, in their language and at the start of their shift. From our app, or the AI assistant you already use.

SMS, WhatsApp, Teams, Slack, email and QR · 75+ HRIS integrations
Works insidethrough the ChangeEngine MCP
A store manager running a pre-shift huddle while an associate reads a message on his phone
✦
This week, every shift
4 sites
MON
Safety reminder by text to 640 hourly staff, English and Spanish
TUE
Store leads briefed in Teams before the price change
WED
37 schedule questions answered by the SMS agent
FRI
Enrollment nudge to 112 people who haven't started
Trusted by teams at
Airbus logo
HubSpot logo
Nextdoor logo
Constellation Brands logo
e.l.f. Beauty logo
Life360 logo
Integral Ad Science logo
Better Business Bureau logo
TruGreen logo
Palfinger logo
Semtech logo
Cart.com logo
Users love us on G2
Why frontline comms break

Email doesn't reach the people doing the work

Frontline teams say it in different words, but it's the same problem: the tools they have can't reach everyone. Updates sit in an inbox nobody on the floor checks, so news travels by word of mouth and arrives late, or wrong.

No inbox

Half the workforce never sees it

Hourly, field and shift teams often don't have a work email. ChangeEngine sends by text and WhatsApp, with nothing to download.

Managers as messengers

The message changes at every handoff

Supervisors get talking points the day before, so every site hears the same thing, the same way.

Language and time

It goes out at 2am, in English

Every send goes out in local time and the right language, pulled from your HRIS.

One update, every shift

How a policy change reaches 2,000 people on three shifts

A typical frontline rollout, drafted from one prompt. Swap in a safety alert, a schedule change, a benefits deadline or a weather closure.

7 days before

Supervisors briefed

Talking points and a one-page FAQ to every shift lead.

TeamsManager
3 days before

Posters up

QR posters in break rooms, linking to the full update on the hub.

QR posterHub
Shift start

The update lands

A short text in English or Spanish at the start of each shift.

SMSWhatsApp
Day 1

Questions answered

People reply by text and the SMS agent answers from your policy.

Two-way SMSAutomated
Day 3

Nudge the unread

A reminder only to people who haven't opened it, on their best channel.

SMSAutomated
Day 7

Supervisors see who's missing

Each lead gets the names on their team who still haven't seen it.

Manager
Day 14

Pulse check

Three questions by text to confirm the change landed.

SurveySMS
EmployeeManagerAutomatedEvery step branches by site, shift, role and language.
Explore the Communication Orchestrator →
How it works

Describe the update. Review the drafts. Send it to every shift.

01

Describe it

Tell the engine what changed, who it affects and which sites.

02

Review it

The text, poster, supervisor talking points and FAQ arrive drafted in your brand, in English and Spanish.

03

Run it

Sends go out by shift and local time from your HRIS data. Replies route to the SMS agent.

04

Prove it

See reach by site, shift and channel, and who still hasn't seen it.

See AI Content Studio →
✦
Frontline update, drafted
in 2 min

"New PPE rule at all four plants starting Monday. Hourly staff, mostly no email. Spanish where needed. Keep it short."

PLAN
Brief supervisors Thursday, staff at shift start Monday, reminder Wednesday
DRAFT
Text, break-room poster with QR, supervisor talking points, FAQ
WHO
1,140 hourly staff across 4 sites, from UKG
SEND
Text at each shift start, Spanish for 38% of recipients
TRACK
Read rate by plant, supervisor lists of anyone missed
Real output

What your frontline teams actually get

Examples built in ChangeEngine for our sample brand, Twincrest. Short, visual and easy to read on a phone.

TC
Twincrest Ops
Hi Luis, new safety gear rule starts Monday. Hard hats and vests on the floor at all times.
Questions? Reply here. Para español, responde ES.

Shift-start texts

Short, personal and in the right language. Nothing to download.

One update sent to Slack, email, Microsoft Teams and SMS

One message, every channel

Write it once. Each person gets it where they actually read.

TOTwincrest Ops#store-leads
New PPE rule starts Monday
Read these three talking points before your 6am huddle. FAQ attached.
View talking points

Supervisor briefings

Talking points before every rollout, so every site hears the same thing.

Safety and wellbeing tips campaign with a PTO reminder

Safety and wellbeing campaigns

Short, visual tips for the wall, the phone and the huddle.

Campaign introducing a new communication hub on laptop and phone

A hub for every shift

News, schedules and policies on any phone, no app store needed.

Engagement view showing the most engaged employees and open rates

Reach by site and shift

See who opened, by location, and who still needs a nudge.

Employee Hub AI

One place for every shift, on any phone

Your frontline hub opens from a text link or a QR code on the break-room wall. Schedules, policies, benefits and news in one place, in each employee's language, with an HR agent that answers at 3am.

✓Opens on any phone, with no app store and no work email
✓Spanish, French and more, set per person from your HRIS
✓HR Knowledge Agent answers policy questions from your documents
✓QR posters and push alerts for teams without a desk
Build a hub freeFree to get started
Twincrest hub
✦ Ask anything
Today, Plant 2
Morning, Luis
Shift starts 6:00am · 1 update to read
Safety
New PPE rule
Starts Monday
Schedule
This week
3 shifts, swaps open
Benefits
Enroll by Friday
3 minutes, en español
HR Agent
Ask HR anything
Pay, PTO, uniforms
Recognition
Shout-outs
5 for Plant 2 this week
Refer a friend
8 open roles
Bonus after 90 days
✦Added a Spanish version of the PPE update for Plant 2.
ChangeEngine MCP

Run frontline comms from Claude, ChatGPT or Copilot

The ChangeEngine MCP plugs into the AI assistant your company already approved. Ask it to reach a site, a shift or everyone, and it drafts, segments and schedules in your brand. Your roles and approvals stay in charge.

Claude
Claude
ChatGPT
ChatGPT
Microsoft Copilot
Copilot
MCP
Any MCP client
Text a site or shiftDraft in English and SpanishMake a QR posterBrief supervisors firstSee who hasn't read it

MCP (Model Context Protocol) is the open standard AI assistants use to connect to business systems.

✦
ChangeEngine in your assistant
MCP

Snow is closing the Denver warehouse tomorrow. Text everyone on the morning shift tonight at 7pm, English and Spanish, and tell supervisors first.

WHO
212 people on the Denver morning shift, from UKG
DRAFT
Text in English and Spanish, supervisor heads-up in Teams
SEND
Supervisors at 6:30pm, staff at 7pm local
TRACK
Unread list to each supervisor at 8pm

Done. Both sends are waiting for your approval in ChangeEngine.

Video case studies

Watch how teams reach every shift

From 1,000+ retail employees across 14 states to plants, field teams and offices in three countries.

MadRag video case study▶

MadRag used ChangeEngine to reach 1,000+ retail employees across 14 states. Driving 800% enrollment growth, top Earned Wage Access adoption, and zero benefit cost increases.

MadRag video case study▶

MadRag uses SMS to reach employees across 14 states when email falls short. Ensuring payroll readiness and zero “where’s my paycheck?” calls during emergencies.

Positive Development video case study▶

Positive Development uses Teams, SMS, and email to reach distributed teams. Driving 57% email open rates, low SMS unsubscribes, and 64,000+ communications delivered.

Cart.com video case study▶

Cart.com built 22+ segments across the U.S., Mexico, and Poland. Using Slack (68%), SMS (14%), and email to reach frontline and corporate teams effectively.

Rose Paving video case study▶

Rose Paving replaced mass emails with segmented, bilingual messaging, ensuring safety, compliance, and benefits updates are relevant and actually read.

Ethos Risk video case study▶

Across 50 states, Ethos uses segmentation and HRIS triggered journeys to scale compliance, improve efficiency, and avoid six figure risk exposure.

“When you are a smaller shop you can walk onto the floor and share a message. Once you are at about 700 employees across different time zones you start to have the challenge of how do we communicate consistent messaging.”

Mill Rock Packaging · Read the case study
See all customer stories →
Integrations

Runs on the HRIS you already have

Names, roles, teams, locations, managers and key dates sync from your HRIS, so every audience builds itself and every program triggers on time. Nothing to export, nothing to upload.

✓75+ HRIS and payroll integrations, plus Active Directory
✓Segment on any synced field: role, location, team, language, manager
✓Most teams fully connected in 7 to 10 business days
See all integrations →
Workday logoWorkday
ADP logoADP
BambooHR logoBambooHR
UKG logoUKG
Rippling logoRippling
SAP SuccessFactors logoSAP SuccessFactors
Oracle HCM logoOracle HCM
Dayforce logoDayforce
Paylocity logoPaylocity
Paychex logoPaychex
Gusto logoGusto
HiBob logoHiBob
Namely logoNamely
Justworks logoJustworks
TriNet logoTriNet
Zenefits logoZenefits
Sage HR logoSage HR
Infor logoInfor
UltiPro logoUltiPro
Cornerstone logoCornerstone
Lattice logoLattice
15Five logo15Five
Factorial logoFactorial
ChartHop logoChartHop

and 50+ more

Under the hood

The modules that reach every shift

Frontline comms aren't a separate app. They're the platform's modules working together, so the text, the poster, the hub and the report all know who's on which shift.

A forward deployed engineer walking an HR leader through a custom app in front of a whiteboard user flow
Forward deployed engineering

Need something we don't do out of the box? Your engineer builds it.

ChangeEngine provides a forward deployed engineer who builds whatever custom apps your frontline teams need, and ships them inside your Employee Hub, on any phone, with your branding and your data.

Shift-swap requestsSite safety checklistBilingual policy sign-offSupervisor huddle boardUniform and equipment requestsConnector to your scheduling system

Built with your team and approved by IT before anything goes live.

A new hourly hire in a hi-vis vest smiling at a text on his phone while a shift lead stands beside him in a warehouse
Desk and frontline

Every channel your workforce actually uses

Write it once. Two-way SMS or WhatsApp for hourly and field teams, Teams or Slack for supervisors, email at the desk, and QR posters and the hub for everyone. Nothing new to log into.

Outlook logoOutlook
Gmail logoGmail
Microsoft Teams logoMicrosoft Teams
Slack logoSlack
SMS logoSMS
WhatsApp logoWhatsApp
SharePoint logoSharePoint
Mobile push logoMobile push
QR posters logoQR posters
Analytics

Know which sites heard it, and which didn't

See reach by site, shift, role, language and channel in one view. Then follow up only with the people who missed it, on the channel they actually use.

✓Reach and reads by site, shift and supervisor
✓Channel mix: what works for which team
✓Automatic reminders to anyone who hasn't seen it
✓A leadership report you can forward as is
Explore Engagement Analytics →
Message analytics with open and response rates by channel
Reads and responses by channel
Adoption rates by team
Reach by team
Who runs it

Frontline comms touch four teams. One platform keeps them in sync.

Rated by HR teams on G2

What People teams say about reaching everyone

G2 Users Most Likely to Recommend, Enterprise, 2026G2 Best Support, Mid-Market, 2026G2 High Performer 2026

"We've automated everything from birthday shoutouts to payroll timecard nudges and benefits enrollment reminders."

Hannah Thomas
Hannah Thomas
Director, People Operations

"For all my HR and People colleagues who would love to elevate company communications but don't have time or resources: thank you ChangeEngine!"

Jill Saverine
Jill Saverine
Chief People Officer

"Sending personalized internal communications has never been easier."

Alex Murphy
Alex Murphy
Global People Advisor
Your first 30 days

Live in under two weeks

Our team starts building your first program while IT connects your HRIS, and your forward deployed engineer scopes anything custom.

7 to 10
business days to full setup
75+
HRIS integrations
Day 1

Brand kit loaded

Logo, colors, fonts and tone set once.

Days 2 to 5

HRIS connected

Roles, teams and locations sync.

Days 7 to 10

First program live

Drafted by AI, reviewed by your team.

Day 30

First results

Reads and actions by team and location.

For IT and security

Why IT says yes in one meeting

There is no new app for employees, no code to maintain and nothing to host. ChangeEngine connects to the systems IT already runs through standard, auditable integrations.

Certified

Certified, not self-attested

SOC 2 and ISO 27001 certified and GDPR compliant, with documentation ready in the Trust Center.

Identity

SSO on day one

SAML or OAuth single sign-on with optional 2FA. Employees reach the hub with Google or Microsoft sign-in.

Data

Your data stays in your region

Encryption in transit and at rest, with data residency in the US, EU or Canada. Content is generated inside your ChangeEngine environment.

AI governance

No shadow AI

The MCP runs inside the assistant you already approved and acts with the signed-in user's permissions. Nothing sends without an approval.

Integrations

Through the front door

Workday, ADP, BambooHR, UKG and 75+ more, plus Active Directory, Teams, Slack and SharePoint, all through standard APIs.

Control

Roles and approvals

Role-based permissions and approval steps, so comms, legal and leadership sign off before anything goes out.

FAQ

Frontline Communications questions, answered

What is a frontline communications platform?

Software that reaches employees who don't sit at a desk or check a work inbox: hourly, shift, field and site teams. ChangeEngine writes the updates, sends them by text, WhatsApp, Teams, QR poster or hub, and shows you who saw them.

Do employees need to download an app?

No. Texts and WhatsApp messages land on their own phone, and the Employee Hub opens in any browser from a link or QR code.

Can employees reply?

Yes. With two-way SMS, employees can ask questions and the SMS agent answers from your policies, or routes them to a person.

How do you handle languages and time zones?

Language and location come from your HRIS, so each person gets the right language at the right local time, without separate sends.

Does it work with our HRIS and scheduling tools?

75+ HRIS integrations including Workday, ADP, UKG, Dayforce and Paylocity. Your forward deployed engineer can connect scheduling or other in-house systems.

Which industries use it?

Manufacturing, retail, hospitality, healthcare, construction, logistics and field services: anywhere a big part of the team works away from a desk.

Can we run it from an AI assistant?

Yes. The ChangeEngine MCP lets Claude, ChatGPT or Copilot draft, target and schedule frontline updates, with your normal roles and approvals in place.

Related programs

Programs that run alongside this one

Bring the update that never reaches the floor.

We'll build it live on the call, for your real sites and shifts.