Your people are more trusted than your ads. ChangeEngine makes it easy for them to share: ready-to-post stories and job openings, referral campaigns that fill hard roles, review reminders at the right moment and a little swag to say thanks. From our app, or the AI assistant you already use.
through the ChangeEngine MCP
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Most people are proud of where they work, but they won't write a LinkedIn post from scratch or dig through the careers page for a link. Advocacy stalls because asking is awkward and sharing takes effort.
Ready-to-post copy and visuals, one tap from their phone.
Referral and review asks timed to anniversaries, wins and launches.
Recognize and reward the people who share, and show leaders the results.
A typical advocacy campaign, drafted from one prompt. Swap in a product launch, an award or a careers event.
The ask
Roles, the bonus and a one-tap share link to every eligible employee.
Managers lead
Talking points for managers to ask their teams.
Ready to post
LinkedIn copy and visuals for anyone who wants to share.
Reminder
A nudge to people who haven't opened it yet.
Shout-outs
Top referrers recognized company-wide.
Bonus paid
A thank-you and swag when the hire passes 90 days.
Results
Referrals, hires and shares by team.
Tell the engine what you want shared and who should share it.
Posts, visuals, referral asks and manager notes arrive drafted in your brand. Edit anything.
Asks go out by team and moment, with one-tap sharing on any phone.
See shares, referrals and hires by team.
"We need 12 account executives by end of quarter. Ask everyone for referrals, give managers talking points and make it easy to post on LinkedIn."
Examples built in ChangeEngine for our sample brand, Twincrest. Ready to post, on brand and easy to share.
Copy and visuals people are proud to share.
Short videos from your people, about your people.
The roles, the bonus and a one-tap share link.
Asks timed to anniversaries and wins.
Thank-yous that also tell people you're hiring.
Everything people need to show up for the brand.
The Employee Hub gives every advocate a share center: this week's posts, open roles with referral links, upcoming events and their own shout-outs. One tap to share, from any phone.
The ChangeEngine MCP plugs into the AI assistant your company already approved. Ask it to launch a referral push or share a win, and it drafts, segments and schedules in your brand.
MCP (Model Context Protocol) is the open standard AI assistants use to connect to business systems.
We just won a Best Places to Work award. Draft three LinkedIn posts, send them to everyone who's opted in, and ask managers to share first.
Done. The posts and both sends are waiting for your approval in ChangeEngine.
From referral campaigns that fill revenue-critical roles to mascots and brand kits people are proud to share.
▶Ethos activates referral campaigns at scale to fill critical sales roles, protecting multimillion dollar revenue and strengthening its talent pipeline.
▶Combe created Uno, a purpose built mascot, to signal positivity, reinforce values, and build trust, turning everyday communication into a cultural touchpoint.
▶Cart.com used Cosmo, its employee-created mascot, to unify culture during M&A. Driving engagement, inclusion, and faster integration across Slack and email.
▶Combe uses AI and embedded brand kits to create polished, on demand content in minutes, eliminating design bottlenecks and elevating internal communication.
“When we do the math on having the right people in the right seats, it’s millions of dollars. We got there with ChangeEngine in a big way.”
Names, roles, teams, locations, managers and key dates sync from your HRIS, so every audience builds itself and every program triggers on time. Nothing to export, nothing to upload.
Workday
ADP
BambooHR
UKG
Rippling
SAP SuccessFactors
Oracle HCM
Dayforce
Paylocity
Paychex
Gusto
HiBob
Namely
Justworks
TriNet
Zenefits
Sage HR
Infor
UltiPro
Cornerstone
Lattice
15Five
Factorial
ChartHopand 50+ more
Advocacy isn't a separate tool. It's the platform's modules working together, so every ask reaches the right people at the right moment, and every share gets noticed.
Draft posts, visuals and referral asks in your brand.
Explore AI Content Studio →
Time asks to launches, wins and anniversaries.
Explore Communication Orchestrator →
Recognize top advocates and referrers.
Explore Rewards and Recognition Automation →
Thank-you gifts and branded swag, shipped anywhere.
Explore Swag and E-Gifting Hub →
Shares, referrals and hires by team.
Explore Engagement Analytics →
Ask for reviews at the right tenure moments.
Explore Employee Journey Builder →
Reach field teams with one-tap share links.
Explore Two-Way SMS Agent →
Answers referral bonus and policy questions.
Explore HR Knowledge Agent →
ChangeEngine provides a forward deployed engineer who builds whatever custom apps your advocacy program needs, and ships them inside your Employee Hub with your branding and your data.
Built with your team and approved by IT before anything goes live.
Track shares, clicks, referrals and hires by team and campaign. Show leadership the pipeline your people create.
Authentic reach that ads can't buy.
Referrals that fill hard roles faster.
People proud enough to share it.
Wins and news that travel inside and out.
"The ease with which the team was able to create meaningful content and on-brand graphics saved us countless hours and helped us drive engagement across the organization."
"We partnered to develop campaigns to keep employees engaged. Having a partner like ChangeEngine is imperative to drive success."
"Sending personalized internal communications has never been easier."
Our team starts building your first program while IT connects your HRIS, and your forward deployed engineer scopes anything custom.
Logo, colors, fonts and tone set once.
Roles, teams and locations sync.
Drafted by AI, reviewed by your team.
Reads and actions by team and location.
There is no new app for employees, no code to maintain and nothing to host. ChangeEngine connects to the systems IT already runs through standard, auditable integrations.
SOC 2 and ISO 27001 certified and GDPR compliant, with documentation ready in the Trust Center.
SAML or OAuth single sign-on with optional 2FA. Employees reach the hub with Google or Microsoft sign-in.
Encryption in transit and at rest, with data residency in the US, EU or Canada. Content is generated inside your ChangeEngine environment.
The MCP runs inside the assistant you already approved and acts with the signed-in user's permissions. Nothing sends without an approval.
Workday, ADP, BambooHR, UKG and 75+ more, plus Active Directory, Teams, Slack and SharePoint, all through standard APIs.
Role-based permissions and approval steps, so comms, legal and leadership sign off before anything goes out.
A program that makes it easy for employees to share company news, open roles and stories with their networks. ChangeEngine drafts the posts, times the asks, recognizes the people who share and tracks the results.
Always. Employees opt in, choose what to share and can edit any post before it goes out.
Referral campaigns link to your open roles, and your forward deployed engineer can connect your ATS so referrals and hires flow back into reporting.
One-tap share links by SMS or WhatsApp, and the Employee Hub on any phone.
Engagement Analytics tracks shares, clicks, referrals and hires by team and campaign.
Yes. The ChangeEngine MCP lets Claude, ChatGPT or Copilot draft and schedule advocacy campaigns, with your normal roles and approvals in place.
We'll build the referral campaign live on the call.
