Positive Development × ChangeEngine — Case Study

About Positive Development

Positive Development (PD) provides developmental therapy services through a hybrid workforce of over 800 employees—including 600+ frontline clinicians and 250+ remote corporate staff across the U.S. Their People Operations team drives culture, communications, and engagement across this dispersed network. With ChangeEngine, PD built a unified internal communications ecosystem across email, Microsoft Teams, and SMS—powered by automation, design consistency, and AI-assisted workflows.

“Building these automations has saved our small team a lot of time—and probably saved us from hiring another person.” — Brie Breen, Assistant Director of People Operations

Challenges

• Dispersed, mobile workforce with limited access to email or centralized tools
• Time-consuming manual communications for reminders, policy updates, and milestones
• Inconsistent internal branding and tone across departments
• Limited ways to reach and hear from part-time, frontline employees

Solutions

• Multi-channel communication strategy that meets employees where they are—email for updates, Teams for reminders, and SMS for time-sensitive alerts
• Automated workflows for timecard reminders, onboarding, milestones, and engagement programs—saving a minimum of 1,700+ hours annually
• Centralized brand hub using ChangeEngine’s MFAI and Design Huddle to unify internal visuals and eliminate external design tools
• Swag and recognition programs fully managed in ChangeEngine, from design to fulfillment
• Quick-turn survey creation with Listen module, improving feedback loops across all roles

“We used to have every team making things that looked different. Now, everything feels like one company.”

‍

Impact

• 25,000+ communications delivered and 64,000+ total messages sent since launch
• Minimum 1,700+ hours saved through automation—freeing the team to focus on strategy, not admin
• Increased average email open rates and 1,000+ reactions on Teams posts
• Improved timecard compliance and more reliable communication cycles
• Unified internal brand identity across all programs and channels in one centralized hub
• Boosted all-hands meeting attendance through staggered reminders via email, Teams, and SMS
• Strengthened connection and visibility across distributed employees

“It’s a one-stop shop. I can design, send, and target the right audience—all in ChangeEngine.”
“Time saved = brain space gained. I can finally focus on strategy.”

‍

Positive Development’s journey shows how automation and AI can amplify people operations—scaling communication, design, and engagement while keeping human connection at the center.