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Internal marketing software for marketing and brand teams

Internal campaigns with the polish of your external ones.

Your brand team guards every external touchpoint, then internal comms ships from Outlook and PowerPoint. ChangeEngine locks your brand kit in, lets HR and comms self-serve on-brand content, and measures internal campaigns like you measure external ones, from our app or the AI assistant you already use.

Brand kit locked in · Live in 7 to 10 business days
Works insidethrough the ChangeEngine MCP
A brand team reviewing a campaign storyboard on a studio wall
✦
Handled this week
your review: 25 min
MON
Rebrand launch kit drafted: email, posters, Teams cards and signatures
TUE
CEO video update cut and captioned, sent to 3,100
WED
Employee advocacy post pack shared with 600 volunteers
THU
Campaign report: reads, clicks and shares by region
Trusted by teams at
Airbus logo
HubSpot logo
Nextdoor logo
Constellation Brands logo
e.l.f. Beauty logo
Life360 logo
Integral Ad Science logo
Better Business Bureau logo
TruGreen logo
Palfinger logo
Semtech logo
Cart.com logo
Users love us on G2
Brand, without the bottleneck

Every internal request lands in your design queue.

HR, comms and leadership all need content that looks like the brand, and the requests come to you. And the hard part was never the tool. Someone still has to write it, keep it on brand and get it to the right people at the right moment. That is the part ChangeEngine automates.

Design queue

HR and comms self-serve, on brand

Locked brand kits and approved templates let other teams produce polished content without a ticket to design.

Off-brand comms

One voice in every message

Personal Tone AI and approved templates keep every newsletter, poster and post consistent with the brand.

No campaign data

Measure internal like external

Reads, clicks, shares and actions by segment and channel, with the same rigor as your external campaigns.

Internal marketing stack consolidation

Seven internal marketing tools. One AI platform.

Most companies run internal comms, intranet, surveys and recognition out of separate tools, each with its own off-brand templates. ChangeEngine replaces the stack with one platform that runs on your brand kit and HR data. Fewer logins. Fewer contracts. Nothing new for employees to log into.

Email marketing toolDesign toolBrand portalIntranetAdvocacy toolEvent invite toolSurvey tool= One AI platform
Forward deployed engineers

Need something we do not do yet? We build it with you.

Our forward deployed engineers work alongside your team and build what your brand team needs, from an ambassador portal to a self-serve brand center. It ships to spec, runs on the same platform, and we own adoption after launch.

Talk to an engineer →
✦
AI coach

A personal AI coach for every marketing leader

It coaches you on using AI across content and campaigns, then helps you coach your team and the rest of the company. Because AI adoption is a program, not a memo.

See AI adoption programs →
How it works

Describe the program. Review the drafts. Ship it.

01

Describe it

Type a goal in plain English. The engine plans the moments, channels and audiences.

02

Review it

Every email, poster, Slack post and manager note arrives drafted in your brand and tone. Edit anything, then approve with your team.

03

Run it

Sends go out on your campaign calendar and land in email, Teams, Slack and SMS at local time.

04

Prove it

Reads, clicks and shares roll up into one campaign report by segment.

✦
Rebrand launch, drafted
in 2 min

"Launch our new brand internally to 3,100 people across 9 countries. Reveal on June 3. Proud, not corporate."

PLAN
Teaser, reveal day, toolkit drop and 2 weeks of reinforcement
DRAFT
Email, posters, Teams cards, email signatures, manager talking points and FAQ
WHO
All employees, brand ambassadors first, from Workday
SEND
Local time in each office, in 6 languages
TRACK
Reads and toolkit downloads by region
The programs you own

Every internal campaign, already set up to run

Each one comes with a playbook: the content, the journey, the channels and the metrics. Start from it or describe your own.

Campaign automation

Every internal campaign, sequenced and chased

Build the sequence once: teaser, launch, reminder and recap. Each step lands on the right channel at the right time, targeted by role, location or department. Then ChangeEngine shows you who never opened it and automatically chases only those people.

✓Teaser, launch, reminder and recap in one sequence
✓Branches by role, location, team and manager
✓Approvals built into every step
✓Start from a template, or describe it and AI drafts the first version
Journey triggered by an HRIS start date
Triggered by HRIS events
Journey steps delivered across email, SMS and Slack
Delivered on every channel
ChangeEngine MCP

Run every internal campaign from Claude, ChatGPT or Copilot

The ChangeEngine MCP server plugs into the AI assistant your company already approved. Ask in plain English and it drafts in your brand, builds the audience from HRIS fields, schedules the send and reports back. Your roles and approvals stay in charge.

Claude
Claude
ChatGPT
ChatGPT
Microsoft Copilot
Copilot
MCP
Any MCP client
Draft comms in your brandDesign posters and graphicsBuild audiences from HRIS fieldsSchedule sends and testsLaunch and translate surveysPull engagement analytics

MCP (Model Context Protocol) is the open standard AI assistants use to connect to business systems.

✦
ChangeEngine in your assistant
MCP

Make a poster, Teams card and email for the June 3 brand reveal. Use the new brand kit. Send to all staff at 9am local.

BRAND
Pulled your brand kit and Personal Tone
DRAFT
Poster, Teams card and email drafted in the new brand
WHO
3,100 employees in 9 countries, from Workday
SEND
Scheduled June 3, 9:00 local time, test sent to you

Done. It is waiting for your approval in ChangeEngine.

Real output

What your employees actually see

Examples built in ChangeEngine for a sample brand. Yours start from your logo, colors and voice.

Sample branded templates designed in ChangeEngine

Branded templates

Newsletters, emails and announcements from approved design elements.

Sample engagement campaigns designed in ChangeEngine

Engagement campaigns

Culture programs and gamified challenges.

Sample recognition content designed in ChangeEngine

Recognition content

E-cards, milestone visuals and awards.

Sample event promotion designed in ChangeEngine

Event promotion

Invitations, countdowns and recap videos.

Sample employer brand designed in ChangeEngine

Employer brand

Culture content repurposed for careers pages and LinkedIn.

Brand launch post in Slack

Launch posts

Branded Slack and Teams posts that feel like your external launches.

New: Employee Hub AI

Chat your employer brand into existence

Describe your brand and Employee Hub AI builds a branded hub in minutes: company news, campaigns, brand assets, ambassador posts and the apps your teams use. Your internal front door finally looks like your best external page. It opens on any phone, no app store required.

✓Builds itself from your brand kit and top three priorities
✓Brand assets and templates in one place for every team
✓Ambassador post packs ready to share
✓Campaign analytics with AI recommendations on what to fix next
Build a hub freeFree to get started
Your company hub
✦ Ask anything
This week
Welcome back, Priya
The new brand launches June 3
Launch
New brand reveal
Countdown: 6 days
Brand kit
Logos and templates
Updated for the new brand
Share
Ambassador posts
4 ready to share
Events
All hands
Thursday 10am, add to calendar
Ask
Ask brand anything
Usage, colors and fonts
Wins
Campaign shout-outs
12 new this week
✦Added a brand kit section with the new logos and templates.
Rated on G2

Reviewed by the people who do this job

G2 Users Most Likely to Recommend, Enterprise, 2026G2 Best Support, Mid-Market, 2026G2 High Performer 2026

"Sending personalized internal communications has never been easier."

Alex Murphy
Alex Murphy
Global People Advisor · G2 review

"Create beautiful, practical and action-orientated communications."

Anel Hazlewood
Anel Hazlewood
People Operations Director · G2 review
A construction worker checking a message on his phone outside a site trailer
Every channel

Reach the people who never open a work inbox

Write it once. ChangeEngine sends it where each person actually reads: two-way SMS or WhatsApp for hourly and field teams, Outlook, Gmail, Teams or Slack at the desk, and SharePoint or the mobile hub for everyone. Nothing new for employees to log into.

Outlook logoOutlook
Gmail logoGmail
Microsoft Teams logoMicrosoft Teams
Slack logoSlack
SMS logoSMS
WhatsApp logoWhatsApp
SharePoint logoSharePoint
Mobile hub and push logoMobile push
Posters and QR codes logoQR posters
See frontline communications →
Leaders

Put leadership's voice in every channel

CEO notes, video updates and talking points go out in each leader's own tone, right in Slack, Teams or email. Managers get the message first, so it sounds the same on every team.

✓CEO and leader updates drafted in their voice
✓Talking points before every launch
✓A heads-up when a team has not seen it
See manager coaching →
A CEO recording a short video update with a comms colleague
Under the hood

Built for the way brand teams actually work

The unglamorous parts that decide whether a campaign goes out on time, on brand, to the right people.

Audience segments for US country, managers, marketing and New York City

Segments that build themselves

Audiences come straight from HRIS fields like country, role and manager, and stay current as people move.

World map with send locations across regions

Local time and translation

Send at 9am in every office, in every language your teams read.

Approval trail showing a draft completed, edited and approved

Approvals built in

Drafts, edits and sign-off with role-based access, so legal and leadership see it before anyone else does.

Message analytics with open rates and response rates by channel

Know who has not seen it

Reads, clicks and reactions per person and per channel, so follow-ups go only where they are needed.

Grid of HRIS integrations including Workday, ADP, UKG, SAP and BambooHR

75+ HRIS integrations

Workday, ADP, BambooHR, UKG, Rippling, SAP and more keep every field in sync.

One survey message sent to Slack, email, Microsoft Teams and SMS

One draft, every channel

Email, Slack, Teams and SMS from the same message, formatted for each.

Why teams switch

Not another design tool. Not another email tool.

Design tools make assets and email tools send them. ChangeEngine writes it in your brand, targets it, delivers it everywhere and proves it worked.

Typical design tool
Typical email tool
ChangeEngine
Writes on-brand content for you
Blank canvas
Templates
✓ AI drafts every format
Targets by HRIS segment
Not built in
Manual lists
✓ Automatic
Reaches deskless staff
Not built in
Work email
✓ SMS, QR and push
Works inside Claude, ChatGPT and Copilot
Not built in
Not built in
✓ Through the MCP
Builds the employee hub for you
Not built in
Not built in
✓ In minutes
Proves impact
Not built in
Opens and clicks
✓ Reads, clicks and shares
Prove it worked

The leadership report writes itself

Reads, clicks, shares and actions by segment, region and channel, so you can show which internal campaigns moved the needle.

3x
higher employee read rates
7x
more survey participation
ChangeEngine analytics showing response rates by channel and top performing programs
From marketing and comms teams

On-brand content without the design queue

"ChangeEngine is a 'force multiplier' for our small team, allowing us to execute high-quality, on-brand communications without increasing headcount."

Linde M.
Linde M.
VP, Marketing and Communications

"The collaboration with the ChangeEngine design team is outstanding. Yes, they are the SMEs, but they are always open to my ideas and understand the importance of my organization's vision and mission."

Michael DeWees
Michael DeWees
Strategic HR Leader

"This platform is amazing! You can upload your brand to their application and create unlimited content within minutes. It's amazing how much they've simplified creating on-brand content that we can then automate through their sending capabilities."

Toccara C.
Toccara C.
VP, People Operations

"It strengthens clarity, builds trust, and drives impact across the entire organization. This is the kind of innovation that takes communication from transactional to transformational."

Anthony Calleo
Anthony Calleo
Founder and Chief Employee Experience Officer

"The ability to quickly access best-in-class templates with engaging copy, branded images (yes, even with our company colors and logo), and automation of those messages via a platform. I wish I had this sooner!"

Robin C.
Robin C.
Senior People, Culture and Total Rewards Specialist

"We are a small and largely remote team which means we don't have the staff or time to generate content that our staff would actually read and appreciate. The materials that the team generates puts us at the same level of organizations with triple the financial resources."

Rohit P.
Rohit P.
Chief People Officer
Your first 30 days

Live in under two weeks. Paying back in the first month.

Our team starts designing your first content while IT connects your HRIS. No six-month rollout, and no new login for employees.

250+
hours saved in the first 30 days
7 to 10
business days to full setup
A People team planning programs at a whiteboard of sticky notes
Day 1

Brand kit loaded

Logo, colors, fonts and tone set once. Every template and AI draft starts there.

Days 2 to 5

HRIS connected

Workday, ADP, BambooHR, UKG or one of 75+ others syncs the segments your campaigns need.

Days 7 to 10

First programs live

Brand kit locked and first campaign live, reviewed by your team.

Day 30

First campaign report

Reads, clicks and shares by segment, ready to forward.

For IT and security

Why IT says yes in one meeting

There is no new app for employees, no code to maintain and nothing to host. ChangeEngine connects to the systems IT already runs through standard, auditable integrations.

Certified

Certified, not self-attested

SOC 2 and ISO 27001 certified and GDPR compliant, with documentation ready in the Trust Center.

Identity

SSO on day one

SAML or OAuth single sign-on with optional 2FA. Employees reach the hub with Google or Microsoft sign-in.

Data

Your data stays in your region

Encryption in transit and at rest, with data residency in the US, EU or Canada. Content is generated inside your ChangeEngine environment.

AI governance

No shadow AI

The MCP runs inside the assistant you already approved and acts with the signed-in user's permissions. Nothing sends without an approval.

Integrations

Through the front door

Workday, ADP, BambooHR, UKG and 75+ more, plus Active Directory, Teams, Slack and SharePoint, all through standard APIs.

Control

Roles and approvals

Role-based permissions and approval steps, so comms, legal and leadership sign off before anything goes out.

ChangeEngine audience builder segmenting employees by department, location and seniority from HRIS data
The first four questions

What marketing leaders ask before they buy

Will it work with our HRIS?

75+ integrations including Workday, ADP, BambooHR and UKG. Most teams are fully live in 7 to 10 business days.

Will the AI sound like us?

Personal Tone AI learns your voice and brand. Every draft is reviewed by a person before it sends.

Do employees have to log in?

No. Messages land in email, Teams, Slack and SMS, where people already are.

Will IT sign off?

SOC 2, ISO 27001, GDPR, SSO and US, EU or Canadian data residency.

More questions from marketing teams

How does ChangeEngine protect our brand?

Upload your brand kit once. Approved templates, locked brand elements and Personal Tone AI keep every message consistent, whoever writes it.

What campaigns can we run?

Newsletters, rebrands, culture and recognition campaigns, events, leadership updates and employee advocacy.

Can we track internal campaigns like external ones?

Yes. Reads, clicks, reactions and actions by segment, region and channel, plus your top-performing messages.

Does it support global campaigns?

Yes. Localization and translation send each message in each person's language, at local time.

What analytics do we get?

Reads, clicks, reactions and actions by team, location and channel, your top-performing messages, and survey results you can export for leadership.

How fast can we start?

Our team can start designing content right away. Most teams are fully set up, integrations included, in 7 to 10 business days.

Further reading

Guides for marketing teams

Bring the campaign stuck in the design queue.

We'll build it live on the call, in your brand kit.