Candidate Communication With SMS and Branded Guides
Reach candidates by email, then schedule an SMS follow-up so the message doesn’t get buried in a personal inbox. Use ChangeEngine’s AI Content Creation Studio to generate branded banners and assets. The on-screen example replaces a plain-text benefits PDF with a branded guide.
ChangeEngine lets you reach candidates by email and send one scheduled follow-up by text message. Text may be the better way to reach them than email.
Why Follow Up With Candidates by SMS?
A candidate’s personal inbox already holds coupons and emails from other platforms, so your email can get buried and missed. An SMS follow-up reaches candidates where they are rather than relying on that inbox alone.
The “Follow Up 1” setup shown on screen includes fields for channel, schedule, and message, plus an option to import content from the original communication. ChangeEngine’s follow-up tool lets you contact candidates by email and text as separate channels. The point is to meet candidates where they are through multiple channels.
How Do Branded Guides Catch a Candidate’s Eye?
A logo or a button in your company colors isn’t enough to carry your full branding guidelines in a candidate email. Engagement and design are among the most important things for catching a candidate’s eye when you send messages.
ChangeEngine’s AI Content Creation Studio generates branded banners and branded assets. In the example on screen, that means swapping a plain-text benefits PDF for a branded guide.
Frequently asked questions
How can I stop a recruiting email from getting buried?
Send the email, then use ChangeEngine’s follow-up tool to schedule an SMS follow-up. A candidate’s personal inbox already contains coupons and messages from other platforms, so text gives you another way to reach the person where they are instead of depending on email alone.
How can I make recruiting messages look more branded?
Start with more than a logo or a button in your company colors. ChangeEngine’s AI Content Creation Studio can generate branded banners and assets, and the example shown replaces a plain-text benefits PDF with a branded guide. The goal is to use engagement and design to catch the candidate’s eye.
