M&A Co-Branding With Multiple Brand Kits
Keep the acquired company's familiar logo beside the new brand during the transition by using multiple brand kits. ChangeEngine can use provided logos, colors, and other brand assets to create co-branded communications and FAQs, then move to one brand when you're ready.
ChangeEngine can house more than one brand in the system. Whether you're redesigning your branding guidelines or temporarily bringing an acquired company's brand into the system, you can keep both brands visible during the change.
How Do Multiple Brand Kits Support a Transition?
Multiple brand kits let acquired employees see the logo they know beside the new brand during a transition. Employees already have a lot going on and can feel overwhelmed by the information around a change, so showing the existing and new brands side by side makes the experience feel cohesive.
An abrupt switch removes the familiar logo and can make the change feel like a takeover. Keeping both brands present helps people avoid feeling left out or hit with a sudden brand change.
ChangeEngine can house brand assets for both companies in one system. Provide the logos, colors, and other assets for the acquired brand, and ChangeEngine can create multiple brand kits for the transition.
What Can AI Create With Both Brands?
ChangeEngine's AI can create communications and FAQs with both brands side by side. It can create FAQs and banners with both brand kits. Examples in the content library include an acquisition announcement email, manager talking points for an acquisition cascade, an acquisition and integration FAQ, and an acquisition welcome TV display.
You can co-brand communications in one place after providing ChangeEngine with the new brand assets. The transition can stay co-branded until you're ready to move to one brand.
Frequently asked questions
Can ChangeEngine support more than one brand kit?
Yes. ChangeEngine can house multiple brand kits in the same system. During an acquisition or brand change, you provide the logos, colors, and other assets for the acquired brand. Both brands can then appear side by side in employee communications during the transition.
Why keep the acquired company's logo visible?
Employees can already feel overwhelmed by the information that comes with a change. Keeping the familiar logo beside the new brand makes the experience feel cohesive and avoids an abrupt switch. It also lowers the chance that acquired employees feel left out because the logo they know suddenly disappears.
What can AI create with two brand kits?
ChangeEngine's AI can create communications and FAQs with both brands side by side. The examples shown include an acquisition announcement email, manager talking points, an acquisition and integration FAQ, banners, and an acquisition welcome TV display. The content can stay co-branded through the transition.
