BBB GW+P team converted overwhelming processes to automation and reclaimed 1,000s of hours

About Better Business Bureau GW+P

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BBB GW+P’s HR team was tasked with engaging a diverse, remote workforce while managing essential HR operations like onboarding, benefits enrollment, and recognition programs. However, their small team struggled to keep up with time-consuming manual tasks, leaving little room for strategic, high-impact initiatives.

The Challenge

Before implementing ChangeEngine, BBB GW+P’s HR team faced major roadblocks in three key areas:

• Time-Intensive Processes – Routine HR tasks like onboarding, open enrollment, and employee recognition required hundreds of hours of manual effort, straining an already lean team.
• Inconsistent Employee Engagement – Without an integrated HRIS tool, employee communication was fragmented, making it difficult to deliver timely, personalized messages that resonated with employees.
• Lack of Visibility – Employees were unaware of benefits, engagement programs, and recognition initiatives, while HR lacked insights into engagement trends and program effectiveness.

With limited bandwidth, the team needed a scalable solution to free up their time, improve employee awareness, and increase participation in HR programs.

The Solution: ChangeEngine

BBB GW+P partnered with ChangeEngine to automate repetitive HR processes, improve communication strategies, and enhance the overall employee experience.

• Automated Onboarding & Recognition – Freed up 404+ hours per year by automating new hire onboarding, ensuring a seamless and engaging experience for every new employee.
• Personalized Employee Communications – Leveraged targeted messaging based on location and demographics, ensuring higher engagement with open enrollment, and HR updates.
• Seamless HRIS Integration – ChangeEngine integrated with BBB GW+P’s existing HRIS, eliminating manual processes and reducing administrative workload.
• Data-Driven HR Insights – Advanced analytics tools provided real-time engagement tracking, allowing the HR team to optimize communication strategies and increase participation.
• Culture-Driven Automation – Automated birthday and anniversary recognition saved 595+ hours annually, strengthening employee connection and workplace culture.

The Impact: A More Engaged & Efficient Workforce

Since implementing ChangeEngine, BBB GW+P’s HR team has saved over 1,000 hours annually, enabling them to focus on strategic initiatives while significantly enhancing employee engagement.

• 1,000+ Hours Saved Per Year – HR automation allowed the team to operate more efficiently without additional headcount.
  • Onboarding Automation – 404 hours saved
  • Anniversaries & Birthdays – 595 hours saved
• Increased Employee Engagement – More employees are actively participating in recognition programs and responding to HR messages.
• Stronger Workplace Connection – Consistent, automated communication has boosted workplace culture and employee awareness.
• Cost Savings & Efficiency – By eliminating manual processes, the HR team achieved the impact of an extra hire without increasing headcount.