Email Follow-Up Strategy: Change the Sender and Message
Set a scheduled follow-up for people who didn't complete a survey, didn't open an email, or clicked a specific link, then change the sender or message to fit that action. A CPO, COO, or CEO sender can be paired with an “in case you missed it” subject line, a shorter TL;DR version, or a different message.
Follow-ups cover the moments when someone didn't complete a survey or didn't open an important email. Instead of chasing people manually, you can set the follow-up and leave it to run.
How Do Follow-Ups Replace Manual Chasing?
A follow-up fires once based on whether someone completed a survey, opened an email, or clicked a specific link. Without it, you have to check whether someone opened the message, download the list, upload it, and send the reminder yourself. ChangeEngine lets you configure the follow-up, then set it and forget it.
What Can You Change in a Follow-Up?
ChangeEngine lets you change both the sender and the message for a follow-up. Your communications are often sent from an HR or People email address. The follow-up can come from your CPO, COO, or CEO, which can make employees more likely to open it.
The on-screen comparison shows the usual reminder coming from hr@ or people@ with the same full-length enrollment email for the third time. The follow-up switches to a CPO or CEO, uses an “ICYMI: 3 days left” or “TL;DR version” subject, and shortens the message. Another draft on screen targets 241 non-openers with the subject “REMINDER: Open Enrollment closes 20 November.”
You don't have to resend the same message. You can add “in case you missed it” to the subject line, send a shorter TL;DR version, or write something different for someone who clicked a specific link. This lets you change your strategy based on what the employee did, just as a marketer would. internal communications teams often use this kind of targeting to improve response rates.
Frequently asked questions
What is a follow-up in ChangeEngine?
A follow-up is a scheduled message tied to an employee action or non-action. It can go to someone who didn't complete a survey, didn't open an email, or clicked a specific link. This replaces checking results, downloading a list, uploading it, and sending the reminder manually.
Can a follow-up use a different sender?
Yes. A communication that usually comes from an HR or People email address can use your CPO, COO, or CEO as the follow-up sender. Changing the sender can make employees more likely to open the communication, and you don't have to repeat the original message.
Can the follow-up message differ from the original?
Yes. You can add “in case you missed it” to the subject line, send a shorter TL;DR version, or write a different message for someone who clicked a specific link. That lets your strategy respond to what the employee did rather than sending the same message again.
