Glossary
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Workvivo

What is Workvivo?


Workvivo is an employee experience platform that centralises internal communication, community, recognition, intranet content, and employee feedback in one place. Teams use it to broadcast news, run campaigns, host policies and pages, engage deskless staff on mobile, and measure sentiment with surveys and analytics. Following its acquisition by Zoom, Workvivo also connects closely with video, chat, and meetings, turning top‑down announcements and day‑to‑day collaboration into one continuous experience across devices.


Why organisations use Workvivo


Workvivo reduces communication noise and improves reach. One platform houses news, events, resources, and recognition, so people don’t hunt through email, chat, and shared drives. Mobile apps reach frontline staff who don’t sit at a desk. Leaders get dashboards that show who saw what, where engagement lags, and which topics resonate. HR and Internal Comms teams adopt Workvivo to help new starters find context, employees feel recognised, and managers close feedback loops quickly.


How Workvivo works


Workvivo combines a familiar social feed with structured, governed content.

- The home feed front‑loads company news, leadership posts, and targeted updates.
- Spaces (sometimes called communities or groups) give departments, locations, or interest groups their own hubs.
- Pages act like an intranet for evergreen content—policies, benefits, onboarding guides, and how‑tos.
- Recognition tools let peers and managers post kudos tied to values, often with points or badges.
- Surveys and pulses gather feedback and track engagement over time.
- Events handle company meetings, training, and sign‑ups, with attendance insights.
- Analytics show reach, engagement, and content performance, segmentable by site, team, or role.
- Integrations connect identity, HRIS, collaboration tools, and content repositories.
- Governance features such as roles, approvals, and archiving keep content accurate and compliant.


Core components and what they solve

1) News and announcements


Use the news module to publish leadership updates, crisis communications, or product launches. Target posts by location, role, or audience lists so every employee sees what’s relevant. Rich editing supports images, video, embedded URLs, and reactions. Scheduled publish and expiry dates maintain freshness without manual clean‑up.


2) Social feed and employee voice


Workvivo’s central feed looks and feels like a consumer social app, which lowers adoption friction. Employees can post updates, ask questions, or share wins. Moderation controls, profanity filters, and content flags keep the feed constructive. Comment threading and @mentions keep discussions organised, and pinning keeps critical items visible.


3) Spaces and communities


Create spaces for departments, projects, regions, or ERGs. Each space can host its own posts, events, files, and pages. Open spaces boost cross‑company discovery; private spaces support sensitive initiatives. Use templates so each new space starts with consistent navigation and default guidelines.


4) Pages and intranet content


Replace scattered PDFs and wikis with governed pages. Page owners use a WYSIWYG editor, versioning, and approvals. Add hero banners, quick links, and accordions for scannability. Tie pages to taxonomy and search facets so people can filter by topic (e.g., “Benefits,” “Travel,” “IT Help”).


5) Recognition and values


Recognition posts showcase behaviours linked to company values. Tie each shout‑out to a value tag and, if configured, points. Leaderboards highlight momentum, but you can hide scores in cultures that prefer quiet appreciation. Automated prompts, such as after project milestones, nudge managers to recognise timely contributions.


6) Surveys, pulses, and sentiment


Run short pulses monthly and deeper surveys quarterly. Target by function or site, collect anonymous responses, and trend results over time. Pair scores with feed analytics to see whether comms are landing. For example, if engagement dips in Logistics after a policy change, review local reach, read time, and comments to pinpoint gaps.


7) Events and live moments


Promote town halls, training, and social events. Support RSVPs, reminders, attendance tracking, and post‑event feedback. Integration with Zoom helps you embed join links, recordings, and highlights so hybrid audiences can catch up without chasing files across platforms.


8) Search and discovery


Global search spans posts, pages, events, and people profiles. Filters for spaces, content type, and date narrow results fast. Rich previews and content recency help employees choose the right item without a lot of back‑and‑forth.


9) Mobile apps for deskless teams


iOS and Android apps deliver push notifications and offline viewing of critical pages. QR or magic‑link onboarding makes sign‑in easy for workers without corporate email. Kiosk and shared‑device modes support shops, plants, and clinics where personal devices aren’t used on shift.


10) Analytics and reporting


Out‑of‑the‑box dashboards show active users, reach, read time, reactions, comments, and survey results. Slice by location, function, and manager. Export CSVs or use scheduled email digests for leadership. The objective is simple: show communication impact with evidence and adjust the plan accordingly.


Integrations that matter


Workvivo integrates with identity providers (Azure AD, Okta) for SSO and provisioning. HRIS connections (Workday, SAP SuccessFactors, BambooHR, UKG) sync org data to power targeting and reporting. Content integrations surface SharePoint or Google Drive documents inside Workvivo pages. Collaboration links with Zoom, Microsoft Teams, Slack, and email ensure announcements appear where people already work. Webhooks and APIs enable automation—e.g., post a recognition when Jira closes a major ticket, or create a space when a new store opens.


Governance, security, and compliance


Workvivo supports enterprise governance with role‑based permissions, content approvals, scheduled review dates, and audit trails. Single Sign‑On and Multi‑Factor Authentication protect access. Data retention policies, export tools, and content lifecycle controls meet legal and regulatory needs. Ask your security team to review encryption at rest/in transit, backup procedures, and incident response commitments during procurement. For multi‑region businesses, discuss data residency and subject access requests early to avoid later rework.


Typical use cases


- Company‑wide news: CEO messages, quarterly priorities, acquisition updates.
- Frontline engagement: rota changes, shift‑friendly announcements, safety moments.
- Onboarding: a space that bundles welcome posts, day‑one checklists, and IT setup pages.
- Culture and values: recognition streams that tie kudos to named values and customer outcomes.
- Change programmes: a project space with weekly updates, FAQs, and training events.
- Crisis communications: rapid, targeted updates with read confirmations and mobile push alerts.
- Knowledge access: policies, benefits, and how‑to pages with search and versioning.
- Feedback loops: pulses after policy changes, then follow‑up posts summarising actions taken.


Who gets the most value


- Internal Communications: plan, ship, and measure campaigns without stitching data from email and chat.
- HR and People teams: track engagement, promote benefits, and recognise contributions at scale.
- Operations and Frontline leaders: reach deskless staff quickly with mobile alerts and kiosks.
- IT: consolidate overlapping tools, reduce shadow intranets, and integrate identity and content systems.
- Executives: broadcast vision, take questions, and see evidence of understanding and alignment.


Workvivo vs common alternatives


Pick based on where your company lives today:

- Microsoft 365‑first organisations: Workvivo complements SharePoint and Viva Engage by offering a simpler, mobile‑first front door with clearer analytics. Choose Workvivo if you need broad reach beyond desk workers; choose pure M365 if governance around SharePoint publishing is your main driver.
- Workplace and social‑first tools: Workvivo adds structured pages and intranet features while keeping a familiar social feed. Choose it if you want one platform for both news and evergreen content instead of coupling a social tool with a separate intranet.
- Employee app vendors: If your priority is fast mobile broadcasts, some employee apps do that well. Workvivo suits teams that also need knowledge pages, spaces, recognition, and surveys under one roof.
- Build‑your‑own intranet: Workvivo ships faster and includes analytics out of the box. Custom builds fit unusual workflows but demand ongoing engineering capacity.


Strengths and trade‑offs

Strengths


- One platform: news, social, intranet pages, events, recognition, and surveys reduce tool sprawl.
- Mobile reach: strong support for deskless workers via push, offline access, and kiosks.
- Ease of publishing: comms teams can ship quickly with templates, approvals, and scheduling.
- Tangible analytics: reads, reach, and sentiment connect comms activity to outcomes.
- Zoom connection: live meetings, recordings, and highlights sit alongside posts and pages.


Trade‑offs


- Governance vs openness: social features need clear moderation rules to avoid noise.
- Content debt: pages require owners and review cycles; without them, accuracy decays.
- Integration choices: decide early whether Workvivo or SharePoint is the source for policies to avoid duplicate maintenance.
- Change management: success hinges on a simple content model, launch plan, and visible executive participation.


Implementation in five phases

1) Foundations and identity


Connect SSO (Azure AD or Okta) and confirm just‑in‑time provisioning or HR‑driven provisioning. Sync org structure, locations, and managers. Agree display names and profile fields so targeting and recognition work from day one.


2) Content model and governance


Define three content types: News, Spaces, Pages. Map ownership:
- News: Internal Comms and Exec Comms.
- Spaces: each space has a business owner and a content editor.
- Pages: page owners in HR, IT, Legal, and Operations with review dates (e.g., every 90 days).

Adopt a tag taxonomy of 10–20 topics. Anything more bloats filters; anything less reduces discoverability.


3) Migration and minimal viable content


Don’t lift‑and‑shift. Audit legacy intranets and wikis, then migrate only evergreen content with measurable demand. Build a minimal set of high‑traffic pages: Benefits, IT Help, Travel, Expenses, Payroll, Holidays, and New Starters. Archive low‑use PDFs into a searchable “Legacy Library” for 90 days, then retire.


4) Launch and engagement mechanics


Run a two‑week soft launch with champions from each function. Seed feed posts, recognition examples, and space intros. Schedule the public launch with:
- A CEO post and live town hall.
- A recognition drive tied to values.
- A scavenger hunt that points people to key pages (with a small reward).
- Daily highlights via email and Slack/Teams connectors to pull people in.


5) Measurement and iteration


Track three baselines in the first 30 days:
- Active users (% of total).
- Average post reach (company‑wide and by location).
- Search success rate (clicks on first result, bounce back to search).

Set quarterly targets and tune: improve headlines, retarget audiences, prune stale pages, and expand spaces that show high engagement.


Content design tips that work


- Write headlines that answer “why now?” Use numbers and named outcomes.
- Front‑load the takeaway in the first sentence; add detail later.
- Keep paragraphs short—two to four sentences improves mobile readability.
- Use checklists and step lists for procedures; keep them under seven items.
- Add alt text to images and transcripts to videos to meet accessibility standards.
- For policies, show “Effective date,” “Owner,” and “Next review” at the top to build trust.


Operational guardrails


- Ownership: every space and page needs an accountable owner with time budgeted for upkeep.
- Review cycles: set automated reminders for page reviews at 90–180‑day intervals.
- Comment policy: publish a short conduct guide; empower moderators to remove harmful content.
- Crisis mode: define who can pin posts, send push alerts, and disable comments when needed.
- Archiving: auto‑expire news after 60–90 days unless pinned; keep your feed relevant.


Measuring success with evidence


Tie Workvivo metrics to real outcomes:
- Time to awareness: measure the hours from publish to 80% reach on critical announcements; aim for <12 hours across core locations.
- Policy findability: track the proportion of searches that lead to a click on the correct page and no immediate bounce; raise with better titles and tags.
- Manager participation: count manager‑originated posts and recognitions; target growth month over month because manager voice drives local adoption.
- Frontline coverage: compare active users and push open rates across deskless cohorts; address gaps with kiosk deployment or shift‑change briefings.
- Feedback closure: log the time from survey close to “you said, we did” follow‑up posts; ship within two weeks to maintain credibility.


Security and privacy checklist


- Confirm SSO and MFA are enforced for all users, including contractors.
- Map data flows: profile fields, survey data, and media storage. Document retention periods.
- Review admin roles: separate global admins, content admins, and space owners.
- Test export and eDiscovery processes with Legal before launch.
- Validate mobile device controls: MDM settings, session timeouts, and remote wipe for shared devices.


Accessibility and inclusion


Design for everyone:
- Use readable contrast and minimum font sizes; avoid text baked into images.
- Provide captions and transcripts for videos. Avoid autoplay with sound.
- Write in plain language and avoid acronyms without expansion.
- Schedule communications across time zones; rotate live event times.
- Encourage multilingual content where relevant; pin localised pages for regional spaces.


Common pitfalls and how to avoid them


- Too many spaces at launch: start with a curated set; add more on demand with an owner and purpose.
- Policy duplication: choose a single source of truth for policies and link everywhere else.
- Leader absenteeism: schedule recurring executive posts and Q&As visible leadership sets the tone.
- Vanity metrics: don’t chase likes; optimise for reach, read time, and task completion (e.g., policy acknowledgement).
- One‑and‑done rollout: keep a post‑launch calendar of campaigns and training refreshers.


FAQs

Is Workvivo an intranet or a social network?


It’s both in one platform. Use pages for governed content (your intranet) and the feed/spaces for conversation and updates. This blend reduces the gap between official policy and everyday practice.


How does Workvivo differ from posting in chat tools?


Chat is fast but transient. Workvivo combines broadcast reach, targeting, and analytics with durable pages and structured discovery, so critical information stays findable and measurable.


Do we need Microsoft 365 or Google Workspace?


No. Workvivo runs independently but integrates with both. If you rely heavily on SharePoint or Drive, connect them so you don’t duplicate documents.


What about pricing?


Pricing is typically per‑user with enterprise tiers that vary by features and support. Because needs differ—frontline focus vs knowledge workers, regions, compliance—expect a quote during procurement rather than a public price list.


Will Workvivo replace our intranet?


Often yes, if your intranet’s main jobs are housing policies, news, and links. If you have complex custom apps inside the intranet, you can keep those and link from Workvivo pages.


How long does rollout take?


A focused mid‑size launch lands in 6–10 weeks: two for identity and content model, two for MVP pages and spaces, two for soft launch, and the rest for training and refinements.


How do we keep content fresh?


Assign owners, add review dates, and schedule quarterly content hygiene days. Archive or update anything that hasn’t been touched in two review cycles.


Can we restrict comments?


Yes. You can limit comments by post type, space, or during sensitive moments. Use this sparingly; two‑way dialogue is valuable for trust.


What does “Zoom integration” change?


It shortens the distance between a live moment and the knowledge that follows. Host the meeting, post highlights and recordings, and continue the conversation in one place—useful for town halls and change programmes.


Decision guide


Pick Workvivo if you want one platform that reaches every employee, replaces a legacy intranet, and shows measurable engagement. Pick something narrower if your only need is quick mobile alerts or if you’ve already standardised on a single‑suite intranet with strict custom workflows. If you’re split, pilot Workvivo with a frontline‑heavy business unit for 60 days and compare reach, read time, and survey closure rates against your current setup.


Quick start checklist


- Connect SSO and sync org data.
- Define News, Spaces, and Pages, with owners and review cadence.
- Build MVP pages: Benefits, IT Help, Expenses, Travel, Holidays, Payroll, New Starters.
- Create five core spaces: Company‑Wide, Locations, Functions, ERGs, and Leadership.
- Seed 20–30 exemplar posts and five recognitions tied to values.
- Schedule CEO launch post and a live town hall with Q&A.
- Enable mobile push; test on shared devices or kiosks for frontline teams.
- Set dashboards and targets for reach, read time, and survey response.
- Plan a 30‑day content runway so the feed never looks empty.

Workvivo brings communication, community, and knowledge into one place that people actually use, especially on mobile. Ship clear messages, keep pages governed, measure what lands, and close the loop with recognition and feedback. That’s how Workvivo earns attention and keeps it.