Poppulo is an enterprise communications platform that helps large organisations plan, send, and measure messages across email, mobile apps, digital signage, intranets, and collaboration tools. Its focus is employee and workplace communications: reaching desk-based staff, frontline teams, and visitors with targeted, measurable content. The platform brings channels and data together so internal communications, HR, IT, facilities, and marketing teams can orchestrate campaigns, automate journeys, and prove impact with analytics.
Teams choose Poppulo to improve message reach, relevance, and results. The platform supports complex structures, multiple brands, and global audiences. It prioritises targeting and personalisation, strong analytics, and broad channel coverage. That mix lets communicators shift from one-off sends to sustained, evidence-led programmes, which matters when you need to change behaviour, increase adoption, or manage risk.
Poppulo lets you plan and publish across:
Create once, then tailor copy or creative per channel. This reduces duplication and keeps brand and message consistent, while still adapting tone and format to fit the context.
Targeting determines who sees what, and personalisation tunes content for relevance. Poppulo supports:
Use these tools to avoid “all-staff fatigue” and increase engagement from hard-to-reach groups such as frontline, hybrid, and contract workers.
Automation handles recurring and event-driven communications. Common journeys include:
Journeys reduce manual effort and help standardise experience across sites and roles.
The platform provides dashboards for:
Data flows back into planning, so you can stop what underperforms and double down on content that moves the needle.
Large organisations need control. Poppulo supports:
This framework lets central teams set standards while empowering local communicators to act quickly.
Ship CEO notes, strategy updates, and quarterly results with consistent branding. Add video snippets, employee spotlights, and feedback polls. Target by function or level to avoid overloading staff who don’t need extended detail.
Reach retail associates, drivers, nurses, or plant workers who don’t sit at a desk. Use mobile app pushes for urgent items, signage for at-a-glance updates, and short-form content that’s easy to consume on breaks or between tasks.
When speed and clarity matter, Poppulo’s multi-channel blast and confirmation features help you notify teams across email, app, and signage. Pre-approved templates, roles, and lists reduce delay. Post-incident analytics show coverage and gaps for review.
Orchestrate onboarding, benefits enrolment, performance cycles, and wellbeing initiatives. Personalise by eligibility rules and tenure. Track completion and adjust follow-ups to employees who haven’t engaged.
Announce new tools, drive adoption with guided tips, and segment by impacted user groups. Time messages around rollout waves. Measure change readiness through quick pulse questions and content consumption.
Manage signage for lobbies, lifts, cafeterias, and meeting rooms. Display live updates, safety information, wayfinding, and occupancy details. Align on-campus screens with the same campaigns you run via email and mobile for consistent experience.
The platform is often described as a unified communications and workplace experience suite. In practice, that means Harmony acts as the control centre for email, app, signage, and intranet feeds. It links creative, data, and performance in one place. Teams can plan a campaign once, branch by audience, and execute across channels with shared reporting. This reduces the common fragmentation where different tools produce conflicting metrics and duplicated work.
Start from templates built for newsletters, leadership updates, alerts, and signage playlists. Lock branding elements while giving editors freedom over copy, images, and layout. Use reusable content blocks to keep voice and visual style consistent across teams.
Embed video, polls, quizzes, and micro-surveys to make updates two-way. Use CTAs to direct employees to policy pages, help centres, or learning modules. On signage, pair text with motion graphics and data widgets that pull from calendars, news feeds, or building systems.
Good practice includes readable typography, colour contrast, image alt text, and transcripts for audio/video. Localise content with language rules per audience and schedule sends in local time. This improves inclusivity and avoids confusion across regions.
Connect the platform to HR and identity systems to keep audience lists accurate. Typical attributes include department, location, manager, employment type, skills, language, and cost centre. Use syncs to reduce manual list upload, which is error-prone and slow.
Build segments once, then reuse them across campaigns. Dynamic segments automatically update when underlying data changes. For example, “UK Store Managers” or “APAC Engineering Contractors” stay current as people join or leave.
Apply data minimisation and retention rules, and restrict sensitive attributes to required users only. For visitor or contractor audiences, respect consent and provide opt-out where applicable. Clear governance protects trust and reduces compliance risk.
Measure the outcome you actually want, not just the send. Use:
Tie metrics to decisions. For example, if frontline staff open rate is low but signage dwell is high, move more operational content onto screens and simplify app pushes. If email clicks are strong but action completion lags, clarify the CTA or reduce steps on the destination page.
Poppulo integrates with tools enterprises already use:
Integrations cut manual effort and make communications timely and relevant because they reflect real-world events and eligibility rules.
Pick Poppulo if you’re a mid-size to large enterprise with at least several thousand employees, multiple locations, shift or frontline workforces, and a need to coordinate messages across regions and channels. It’s a strong fit for sectors like retail, healthcare, manufacturing, transportation, energy, higher education, and hospitality—anywhere signage and mobile access complement email.
If you’re a smaller company with simple comms needs, a lighter email-and-intranet setup may suffice. If your main challenge is community-style social intranet, compare with employee experience platforms that emphasise user-generated content and forums. If signage is the primary need, also evaluate dedicated digital signage providers and weigh the benefits of centralised comms against specialist features.
Plan editorial calendars, build newsletters, segment audiences, and review analytics weekly. Use A/B tests to tune subject lines and content order. Share dashboards with leadership to show outcomes for key initiatives.
Automate onboarding, benefits deadlines, and policy changes. Integrate with HRIS to ensure only eligible staff receive sensitive updates. Measure completion and send targeted nudges.
Coordinate change notifications and security awareness. Trigger sends from service events. Track adoption of new tools and reinforce with signage and quick tips inside Teams or the employee app.
Run digital signage networks, room booking displays, and lobby screens. Align screen playlists with corporate campaigns. Use proof-of-play reports for vendor and compliance documentation.
Define who creates, approves, and publishes content across each business unit. Set naming conventions, design standards, and data access rules. This prevents duplication and makes reports comparable.
Your targeting is only as good as your data. Clean and standardise attributes such as department names and location codes. Map contractors and contingent workers so critical updates reach them. Establish a sync cadence and owner for each source.
Decide what each channel is for and stick to it. For example:
A clear division reduces clutter and helps employees know where to look.
Write short, purposeful copy with a single action. Front-load the point in the first sentence. Use descriptive headings and bullets for scannability. Include alt text for images and transcripts for videos to support accessibility.
Set frequency caps and send windows per audience. Shift workers and global teams need local timing. Use analytics to spot overload and consolidate messages when necessary.
A/B test subject lines, hero images, and CTA phrasing. Trial different channel mixes for frontline versus desk-based staff. Use control groups for major campaigns to quantify lift.
Invite replies, reactions, and quick polls. Route feedback to owners and close the loop publicly when you make changes. Engagement increases when employees see action from their input.
Poppulo supports enterprise security models with SSO, role-based access, and audit trails. When configuring, follow least-privilege access and segregate duties between authors, approvers, and publishers. For privacy, minimise personal data in the platform and rely on IDs rather than sensitive attributes where possible. Align retention with corporate policy and regional regulation. For signage, treat screens as public: never display personal data or sensitive metrics.
Combining digital signage with employee comms is Poppulo’s standout capability. Typical signage-only stacks require separate workflows and content teams. With Poppulo, signage becomes another channel in the campaign plan. You can:
This integrated approach reduces cost and increases coherence across the workplace.
- Weeks 0–2: Discovery and governance. Define objectives, map channels, confirm data sources, and approve templates.
- Weeks 3–6: Directory and HRIS integrations; build segments and initial campaigns; pilot email and app with one business unit.
- Weeks 7–10: Expand to more units; connect Teams/Slack and intranet feeds; train local editors; launch first automated journeys.
- Weeks 11–16: Roll out digital signage; standardise playlists; enable proof-of-play and signage analytics; publish enterprise dashboard.
- Ongoing: Quarterly optimisation; refresh templates; add new journeys for lifecycle events and seasonal programmes.
Timelines vary by scope and signage complexity, but front-loaded governance and data work speed everything else.
Poppulo offers enterprise pricing that varies with channel mix, number of employees, signage endpoints, and support level. Expect a discovery-led quote rather than list pricing. Budget also for implementation, training, and—if you deploy signage—hardware and installation.
No. While it’s best known for employee communications, the signage and visitor-facing capabilities extend to customer and guest messaging in offices, campuses, hospitals, and retail.
Often, yes. It provides enterprise email creation, delivery, and measurement built for internal comms and journeys. Many teams consolidate onto Poppulo to align email with mobile, signage, and intranet distribution.
Use the mobile app with SMS or personal email enrolment options where allowed, plus on-site digital signage for ambient updates. Segmentation ensures messages match eligibility and location.
Create language variants and map them to audience attributes. Schedule per time zone and ensure templates support right-to-left scripts where needed.
Simple email and app deployments can go live in weeks. Full signage networks and complex integrations take longer. A phased rollout tied to governance and data readiness works best.
Use cross-channel dashboards to link communications to outcomes: training completion, policy acknowledgement, event attendance, adoption stats, or safety metrics. Show how targeted campaigns outperform all-staff blasts and how signage increases reach for non-desk workers.
If you’re comparing platforms, shortlist options that match your channel needs and governance requirements. Evaluate employee experience suites with strong social features if community and bottom-up content are central. For signage-heavy estates, include dedicated digital signage vendors in your RFP and weigh feature depth against the benefits of having one comms platform.
Pick Poppulo if you need one platform to plan, ship, and measure campaigns across email, mobile, signage, and intranet—especially with complex audiences and many sites. Choose another option if your communications are simple, single-channel, or if your top priority is social intranet community features rather than coordinated campaigns.
Poppulo is a unified communications and workplace experience platform built for enterprise scale. It helps teams target messages, automate journeys, and measure outcomes across email, mobile, digital signage, and more. Organisations adopt it to reach every employee, cut message noise, and prove impact with data. With clear governance, solid data, and a phased rollout, Poppulo becomes the hub for consistent, effective internal and workplace communications.
