Two-Way SMS Text Agent

Reach the people who never open a laptop.

Text updates to every employee, including the ones with no work email. When they reply with a question, the AI agent answers from your policies or hands it to your team.

90%+SMS open rates
3xhigher engagement than email
250+hours saved annually
Trusted by teams at
AirbusHubSpotNextdoorConstellation BrandsLife360e.l.f. BeautyGirl ScoutsWorld Central KitchenIntegral Ad ScienceKlein Tools
Why frontline comms break

Your frontline doesn't have an inbox. They have a phone.

Hourly, field and shift teams miss most of what HR sends. Not because they don't care, but because it never reaches them.

Unreached

No work email, no Slack/Teams

Posters and huddles are all they get, and those miss half the shift.

One-way

They can't ask back

A question about pay or PTO turns into a call to HR, or nothing.

Unmeasured

You can't see who got it

The safety update went out. Did the night shift see it?

How it works

Text everyone. Answer anyone.

01

Sync the roster

Mobile numbers and opt-ins from your HRIS.

02

Send a campaign

Updates, reminders and surveys by text, in their language.

03

Let the agent answer

Replies get an instant answer from your approved policies.

04

Escalate the rest

Anything sensitive routes to your team in the same thread.

A recertification reminder sent by text
Product tour

Two-way texting, built for HR.

AI answers
SMS campaigns
FAQ by text
Insights
Compliance
Instant answers, from your policies

Instant answers, from your policies

Employees text a question and get the answer with a link to the source.

  • Grounded in your uploaded docs
  • Available 24/7, in their language
  • Hands off to a person when needed
Campaigns that land on every phone

Campaigns that land on every phone

Onboarding, safety, benefits and schedule updates as a timed sequence.

  • Segment by site, shift or role
  • Links to the hub, no login
  • Scheduled to local time
The questions people ask most

The questions people ask most

Paydays, holidays, call-outs and safety reports answered in seconds.

  • Pre-built HR FAQ sets
  • Your own Q&A added in minutes
  • Updated when policies change
See what's confusing people

See what's confusing people

Top issues surface automatically, with a suggested message to fix them.

  • Question trends by site
  • Recommended follow-up comms
  • Response mix: AI, manual, automated
Compliant by design

Compliant by design

Opt-in, opt-out and a full audit trail for every text you send.

  • Consent captured and stored
  • Quiet hours by time zone
  • Exportable message history
The magic moment

A question at 5:40 AM, answered before the shift starts.

A warehouse associate texts about the weather. The agent answers from the closure policy, and flags the site manager when it should.

  • Answered from approved policy
  • Escalated with full context
  • Every thread logged and auditable
Twincrest HR · Text
Reminder: tomorrow's shift starts 6:00 AM. Reply with any questions.
Mon 5:12 PM
Is the warehouse closing for the storm tomorrow?
Tue 5:40 AM
The Phoenix site is open. Per the severe weather policy, if conditions change your manager will text you by 6:00 AM. Weather policy
AI agent · 5:40 AM
Ok, what if I can't make it in safely?
5:41 AM
Routed to the site manager, with the full thread
Where texting wins

Use cases for desk-less teams.

Manager talking points

Manager talking points

Weekly notes texted to every site lead.

Safety alerts

Safety alerts

Site closures and weather in seconds.

Hub on the phone

Hub on the phone

One tap from text to the employee hub.

Policy reminders

Policy reminders

PTO, wellbeing and deadline nudges by text.

Shift huddles

Shift huddles

Talking points texted to every site lead.

Benefits reminders

Benefits reminders

Countdowns that reach the whole workforce.

How teams run it

One module, the whole suite behind it.

Real programs from ChangeEngine customers. Each one starts here and pulls in the rest of the platform.

2,300-person property manager, 80% frontline

One message reaches every property, in every language

  1. HRISUKG sync keeps every property and role current
  2. Content StudioAI drafts in the leadership team's tone of voice
  3. SMSSegmented, multilingual texts to on-site teams
  4. OrchestratorEmail for office staff, QR posters for every break room
  5. AnalyticsReach by property, so no site gets missed
Bought to reach the 80% of staff who never sit at a desk.
Fitness brand with 900 managers across its clubs

Recognition run by managers, not just HQ

  1. HRISClub and manager data synced from the HRIS
  2. SMSOver 300,000 texts to frontline club staff
  3. Hub AIA recognition hub built for 900 managers
  4. RecognitionManagers recognize their teams from work or personal email
  5. AnalyticsUsage by club and region
Went from one program to three apps in six weeks, without buying a separate recognition tool.
Benefits enrollment

Open enrollment that only chases the people who haven't enrolled

  1. HRISPull the live list of employees who haven't enrolled yet
  2. OrchestratorLaunch email to everyone, then automatic follow-ups only to non-openers
  3. SMSText reminders for hourly staff with no work inbox
  4. Knowledge AgentBenefits questions answered from the plan documents, around the clock
  5. SurveysTwo-question pulse once the window closes
No more blasting the whole company three times to reach the last 20%.

Built for frontline workforces

Mobile first

Every link opens on any phone, with no app and no login.

Two-way replies

The agent answers common questions and hands the rest to your team.

Multilingual texts

Reach every crew in the language they read best.

Search and filter

Find any thread by person, site or topic in seconds.

Response mix

See how many replies the agent handled versus your team.

Dedicated support

A team that helps you launch numbers, inboxes and sites.

What customers say

From teams running it today.

"I took a deep dive into several of our sends and found a 40% clickthrough rate for SMS."

Kathy G.Marketing Director

"The platform has helped us streamline communication, drive engagement and bring consistency to our frontline workers across 44+ properties in 15 states."

Sara H.Vice President of Human Resources

"It's helped us elevate engagement, meet teams where they are and bring our people strategy to life."

Angela B.Chief People Officer

"They help us scale internal messaging without additional bandwidth."

James C.People SVP, ESG & Corporate Communications

"Over 40 campaigns personalized by location and role. Engagement is up and Slack channels are buzzing."

Andrea E.VP, HRIS & People Solutions

"We partnered to develop campaigns to keep employees engaged. Having a partner like ChangeEngine is imperative to drive success."

Chris D.Director, Talent and Org Development
Customer stories

See it running at real companies.

Short videos from customers using ChangeEngine every day. Scroll for more.

MadRag video case study▶

MadRag

MadRag used ChangeEngine to reach 1,000+ retail employees across 14 states. Driving 800% enrollment growth, top Earned Wage Access adoption, and zero benefit cost increases.

MadRag video case study▶

MadRag

MadRag uses SMS to reach employees across 14 states when email falls short. Ensuring payroll readiness and zero “where’s my paycheck?” calls during emergencies.

Positive Development video case study▶

Positive Development

Positive Development uses Teams, SMS, and email to reach distributed teams. Driving 57% email open rates, low SMS unsubscribes, and 64,000+ communications delivered.

Cart.com video case study▶

Cart.com

Cart.com built 22+ segments across the U.S., Mexico, and Poland. Using Slack (68%), SMS (14%), and email to reach frontline and corporate teams effectively.

Rose Paving video case study▶

Rose Paving

Rose Paving replaced mass emails with segmented, bilingual messaging, ensuring safety, compliance, and benefits updates are relevant and actually read.

Ethos Risk video case study▶

Ethos Risk

Across 50 states, Ethos uses segmentation and HRIS triggered journeys to scale compliance, improve efficiency, and avoid six figure risk exposure.

Works with your stack

Every channel. Every HRIS.

75+ HRIS and ATS integrations. HR updates the HRIS once and every audience follows, delivered where your people already are, with no new login.

OutlookGmailSlack/TeamsSharePointSMSWhatsAppPushQR posters
Workday
ADP
BambooHR
UKG
Dayforce
Rippling
HiBob
SAP
Oracle
Paylocity
Gusto
60+and more
AI-native

Run it from your existing AI.

Connect ChangeEngine to the AI assistant your team already uses, like ChatGPT or Microsoft Copilot, and ask for what you need in plain words. Every action is listed on our MCP page.

See every MCP tool →
Text every night-shift associate in Phoenix about tomorrow's schedule change.
What did employees ask about most by text this week?
Add our new PTO policy to the SMS agent's answers.
Send the 30-day survey by SMS to new hires with no work email.

One AI platform that replaces up to five HR tools.

Comms, journeys, content, recognition and listening, on one data model with one login for your team and none for your employees.

Communication OrchestratorEmail tools and newsletters
Journey BuilderOnboarding spreadsheets
AI Content StudioDesign agencies
Surveys & ListeningSurvey tools
Recognition + E-giftingRecognition platforms
Employee Hub AIIntranets
FAQ

Questions we hear most

Can employees reply to texts?

Yes. They can reply to any message, ask questions and get answers in a natural conversation.

When does our team get involved?

If a question needs a person, the agent flags it and your team can step into the thread instantly.

Does it get better over time?

Yes. As employees ask questions, the agent learns the common ones and improves its answers.

Is messaging secure and compliant?

Messages are stored securely and auditable, with opt-in and opt-out controls.

How do employees opt in?

Through onboarding workflows, HRIS sync, or by confirming consent in their first message.

Can each site have its own number?

Yes. Give each site or brand a dedicated number and inbox, with central oversight from HQ.

Works even better with

The rest of the platform

See it on your own brand.

Get a 30-minute walkthrough built around your programs, or start a hub yourself right now.

Free to start. No credit card.