Workforce Communication Orchestrator

Write it once. Reach everyone where they actually read.

Send to email, Slack/Teams and SMS from one place, then see who never opened it and chase only those people. No intranet login, no copy-paste.

1place to send email, Slack/Teams and SMS
0new logins for employees
5 daysto your first multi-channel send
Trusted by teams at
AirbusHubSpotNextdoorConstellation BrandsLife360e.l.f. BeautyGirl ScoutsWorld Central KitchenIntegral Ad ScienceKlein Tools
Why comms get lost

Your message is great. Half the company never sees it.

Desk teams live in Slack/Teams, managers live in Outlook, the field lives on their phone. Picking one channel means missing everyone else.

Scattered

Five tools for one announcement

Email in one place, Slack/Teams in another, SMS in a third. Nobody sees the full picture.

Blind

Sent is not the same as read

You know the email went out. You don't know who opened it, or who needs a second nudge.

Manual

Chasing is a spreadsheet job

Follow-ups mean exporting lists, filtering by hand and sending again from scratch.

How it works

From draft to delivered in one flow.

01

Pick your audience

Segment by any HRIS field: team, location, role, tenure.

02

Write it once

Draft with AI or a template. Preview it in every channel before it goes.

03

Send everywhere

Email, Slack/Teams and SMS, timed to each person's working hours.

04

Chase the gaps

See who never opened it and nudge only those people, automatically.

One message sent to Slack/Teams, email and SMS
Product tour

Every send, series and newsletter, in one place.

Cross-channel delivery
Newsletters
Campaign timelines
Content library
Comms calendar
One message, every channel

One message, every channel

Write it once and ChangeEngine formats it for each channel your people use.

  • Email, Slack/Teams, SharePoint and SMS
  • Channel previews before anything sends
  • Approval routing for sensitive sends
A newsletter builder people actually finish

A newsletter builder people actually finish

Drag-and-drop blocks, AI-drafted sections and real-time preview, all on brand.

  • Reusable sections and templates
  • Personalized by team or location
  • Sent to inbox and chat at once
Plan the whole campaign at once

Plan the whole campaign at once

Map a multi-week series across channels before the first message goes out.

  • Week-by-week timeline view
  • Channels and audiences per step
  • Edit the series as plans change
A library of everything you've shipped

A library of everything you've shipped

Handbooks, FAQs and guides live in one place, ready to reuse or resend.

  • Searchable by program and audience
  • Version history on every asset
  • One click to resend or refresh
See every send before it lands

See every send before it lands

A shared calendar of every program, channel and audience, so nothing collides.

  • Filter by program, channel or audience
  • Spot clashes before they ship
  • Shareable view for leadership
Dynamic distribution lists

Your HRIS, live in every send.

Distribution lists go stale the moment someone exports them. ChangeEngine reads audiences straight from your HRIS, so every list rebuilds itself before every send. HR updates the HRIS once. Everything downstream follows.

Today

The ticket loop and the export loop

  1. File a ticket asking IT to update a distribution list, or
  2. Ask HR to download employee data from the HRIS
  3. Clean it in a spreadsheet
  4. Upload it into Mailchimp, HubSpot or Constant Contact
  5. Send. The list was stale before it landed.
With ChangeEngine

One update, zero lists

  1. HR updates the HRIS: a new hire, promotion, transfer, new manager or exit
  2. ChangeEngine picks it up on the next sync
  3. Every segment that person belongs to updates on its own
  4. Nobody touches a list again

HubSpot is a customer of ours. Experts at external marketing automation, but internally they had to ask HR to download spreadsheets from Workday and upload them into HubSpot. The lists were already out of date.

IT-managed listsExport to Mailchimp, HubSpot or Constant ContactChangeEngine dynamic segments
Who updates the listIT, by ticketHR, by spreadsheet export and uploadNobody. The HRIS is the list
How fresh it isAs fresh as the last ticketAs fresh as the last exportRefreshed from the HRIS on every sync
New hiresAdded when someone remembersAdded at the next exportIncluded from their start date, even before day one
LeaversLinger until removedLinger until the next exportDrop out on their exit date
PrecisionBroad lists (All US, All Eng)Whatever columns survived the exportAny HRIS field, combined with AND, OR and NOT
Manager targetingHand-built manager listsRarely possibleBuilt in: managers hear about their own team
Employee dataStays in ITDownloaded to laptops, uploaded to marketing toolsRead through a direct integration, not passed around in files
ReportingNoneMarketing metrics, no org contextOpens, clicks and actions by department, location and manager
Real segment examples

A segment is a rule, not a list.

Describe who should get the message once. ChangeEngine works out who fits that rule every time it sends.

SegmentBuilt fromWhat you'd sendWhat happens with no one touching it
Dallas new hires starting in the next 14 daysStart dateWork cityDay-one logistics: parking, badge pickup, who meets them at the doorEach new hire enters the day HR adds them, and leaves once they've started
Engineering managersDepartmentSeniorityCalibration prep and deadlines for the review cycleA newly promoted engineering manager is included on the next sync
Everyone outside the USWork locationGlobal holiday calendar and local policy updatesA transfer from London to San Francisco moves them out automatically
Haven't finished open enrollmentEnrollment statusReminders every 3 days until the deadlineEach person stops getting reminders the moment they complete it
Full-time employees onlyEmployment typeEquity or benefits updates that don't apply to contractorsContractors converted to full-time are added on their change date
EMEA Customer Success teamDepartmentWork cityRegion-specific QBR prep and coverage plansJoiners and leavers on the team flow in and out
Leaving in the next 14 daysExit dateOffboarding checklist: equipment return and final stepsLeavers drop out of every other segment after their exit date
The base is dynamic too. "Current employees" means a start date, no exit date in the past and an active status. Swap in "current employees and upcoming new hires" and preboarding is covered.
You control what syncs. These examples use ordinary work fields. Segment on what the program needs and leave everything else in the HRIS.
The magic moment

Send it, then chase only the people who missed it.

Most tools stop at sent. The Orchestrator watches who opened, then nudges the rest on a different channel at a better time.

  • Opens tracked per person and channel
  • Automatic follow-up to non-openers only
  • Switch channel on the nudge: email to SMS
Open enrollment reminder · sent to 1,240
Email
61% opened
Slack/Teams
78% opened
Hub
52% opened
Not opened yet312 people
Nudge scheduled: 312 people get a text at 9:00 AM their local time, with a link straight to the enrollment page.
Send nudge nowChange channel
What teams send with it

From quick alerts to full campaigns.

Open enrollment

Open enrollment

A countdown campaign across email, Slack/Teams and SMS.

New comms hub launch

New comms hub launch

Announce the change everywhere people already look.

Events and retreats

Events and retreats

Save-the-dates with RSVP tracking.

Manager series

Manager series

Weekly tips that land in the manager's inbox.

Wellbeing nudges

Wellbeing nudges

Reminders timed to each location's work week.

AI rollout

AI rollout

A multi-week enablement series, translated.

How teams run it

One module, the whole suite behind it.

Real programs from ChangeEngine customers. Each one starts here and pulls in the rest of the platform.

Benefits enrollment

Open enrollment that only chases the people who haven't enrolled

  1. HRISPull the live list of employees who haven't enrolled yet
  2. OrchestratorLaunch email to everyone, then automatic follow-ups only to non-openers
  3. SMSText reminders for hourly staff with no work inbox
  4. Knowledge AgentBenefits questions answered from the plan documents, around the clock
  5. SurveysTwo-question pulse once the window closes
No more blasting the whole company three times to reach the last 20%.
2,300-person property manager, 80% frontline

One message reaches every property, in every language

  1. HRISUKG sync keeps every property and role current
  2. Content StudioAI drafts in the leadership team's tone of voice
  3. OrchestratorEmail for office staff, QR posters for every break room
  4. AnalyticsReach by property, so no site gets missed
Bought to reach the 80% of staff who never sit at a desk.
3,000-person healthcare education nonprofit

Two comms people, a whole organization's worth of content

  1. Content StudioBrand templates: 3 newsletter types, 9 banners, 8 posters
  2. Content StudioManager one-pagers and FAQs for every major change
  3. OrchestratorNewsletters and updates scheduled across email and Teams
  4. OrchestratorTV display layouts for campus screens
  5. AnalyticsEngagement by campus and role
Built for a team that was spending about 40% of its time on manual work.

Built for scale, security and reach

Approvals and version history

Route drafts to legal, comms or a leader for sign-off, with every edit and approval logged.

Every channel, one send

Email, Slack/Teams, SMS and WhatsApp from one draft, formatted natively for each.

Multilanguage

Send translated versions by region or language group, in your tone and brand.

Recipient activity logs

See who opened, clicked and acted, and why any one person didn't get a message.

Roles and permissions

Give each site, brand or program its own contributors, with central control kept by HQ.

Responsive everywhere

Every send renders cleanly on desktop, phone and shared screens.

What customers say

From teams running it today.

"ChangeEngine is a 'force multiplier' for our small internal comms team. The platform is super easy to use, and everything looks professional and on brand."

Linde M.VP, Marketing & Communications

"I can finally organize all our programs and visualize moments and communications in a single platform, and give visibility to the C-suite."

Julie R.Chief People Officer

"They help us scale internal messaging without additional bandwidth."

James C.People SVP, ESG & Corporate Communications

"I took a deep dive into several of our sends and found a 40% clickthrough rate for SMS."

Kathy G.Marketing Director

"Over 40 campaigns personalized by location and role. Engagement is up and Slack channels are buzzing."

Andrea E.VP, HRIS & People Solutions

"It's helped us elevate engagement, meet teams where they are and bring our people strategy to life."

Angela B.Chief People Officer
Customer stories

See it running at real companies.

Short videos from customers using ChangeEngine every day. Scroll for more.

Combe video case study▶

Combe

Combe uses ChangeEngine to send 39,000+ targeted comms, build 39 segments, and save 210+ hours while scaling a people first global strategy.

Positive Development video case study▶

Positive Development

Positive Development uses Teams, SMS, and email to reach distributed teams. Driving 57% email open rates, low SMS unsubscribes, and 64,000+ communications delivered.

Cart.com video case study▶

Cart.com

Cart.com built 22+ segments across the U.S., Mexico, and Poland. Using Slack (68%), SMS (14%), and email to reach frontline and corporate teams effectively.

Rose Paving video case study▶

Rose Paving

Rose Paving replaced mass emails with segmented, bilingual messaging, ensuring safety, compliance, and benefits updates are relevant and actually read.

MadRag video case study▶

MadRag

MadRag used ChangeEngine to reach 1,000+ retail employees across 14 states. Driving 800% enrollment growth, top Earned Wage Access adoption, and zero benefit cost increases.

Ethos Risk video case study▶

Ethos Risk

Across 50 states, Ethos uses segmentation and HRIS triggered journeys to scale compliance, improve efficiency, and avoid six figure risk exposure.

Works with your stack

Every channel. Every HRIS.

75+ HRIS and ATS integrations. HR updates the HRIS once and every audience follows, delivered where your people already are, with no new login.

OutlookGmailSlack/TeamsSharePointSMSWhatsAppPushQR posters
Workday
ADP
BambooHR
UKG
Dayforce
Rippling
HiBob
SAP
Oracle
Paylocity
Gusto
60+and more
AI-native

Run it from your existing AI.

Connect ChangeEngine to the AI assistant your team already uses, like ChatGPT or Microsoft Copilot, and ask for what you need in plain words. Every action is listed on our MCP page.

See every MCP tool →
Send the open enrollment reminder to everyone in Denver who hasn't opened the first one.
Which channel gets the best open rate for our field teams?
Draft this week's newsletter from the three biggest updates in our programs.
Schedule the safety alert by SMS for 6 AM local time at every site.

One AI platform that replaces up to five HR tools.

Comms, journeys, content, recognition and listening, on one data model with one login for your team and none for your employees.

Communication OrchestratorEmail tools and newsletters
Journey BuilderOnboarding spreadsheets
AI Content StudioDesign agencies
Surveys & ListeningSurvey tools
Recognition + E-giftingRecognition platforms
Employee Hub AIIntranets
FAQ

Questions we hear most

Which channels can we send to?

Email (Outlook and Gmail), Slack/Teams, SharePoint and SMS, with WhatsApp available for frontline teams. Employees don't need a new login.

Can we target specific employee groups?

Yes. Segment by any HRIS or CSV field, including department, location, level and tenure, plus custom fields you add.

How do personalized send times work?

Each message can go out in the recipient's own time zone and working hours, so a 9 AM send is 9 AM wherever they are.

Can we preview and approve before sending?

Yes. Preview every channel version side by side and route drafts through approvers before anything goes out.

Does this replace our intranet or email tools?

No rip-and-replace needed. ChangeEngine orchestrates the send and delivers through the tools your people already use.

How fast can we launch?

Most teams send their first multi-channel message within five business days.

How often does audience data refresh?

ChangeEngine syncs with your HRIS on a recurring schedule, and segments re-evaluate at send time, so joiners are in and leavers are out.

Can I still add people by hand?

Yes. Combine rules with hand-picked people, like all Bay Area employees plus two named leaders.

What if the HRIS data is wrong?

Sync conflicts are flagged so you fix the record at the source, once.

Will employees see ChangeEngine?

No. Messages arrive branded as your company, from your own email domain, already addressed to the right people.

Can I follow up only with people who didn't open?

Yes. Set an automatic follow-up to non-openers or non-clickers, on the same channel or a different one, and everyone else is left alone.

Can leaders review a message before it goes out?

Yes. Route any draft through approvals, with comments and a full edit history.

Works even better with

The rest of the platform

See it on your own brand.

Get a 30-minute walkthrough built around your programs, or start a hub yourself right now.

Free to start. No credit card.