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Bravely is a mission-driven organization committed to supporting employees through coaching, guidance, and meaningful workplace experiences. Their People Team focuses on thoughtful communication and culture building, and is deeply invested in creating an employee journey that feels intentional from day one.
As Bravely grew, the People Team needed a better way to keep employee communications timely, consistent, and aligned with company values. They wanted a reliable rhythm of updates, cultural moments, and lifecycle communications — but found that managing everything manually made it difficult to maintain quality and cadence.
Drafting internal messages often required multiple revisions and troubleshooting between Slack and email, especially when versions didn’t match or formatting broke. Last-minute requests appeared frequently, and during busier periods, the team needed extra support just to get communications out the door.
Personalized employee touchpoints, such as birthdays, anniversaries, and onboarding moments, were also handled manually. This led to time-sensitive Slack reminders like “This person’s birthday is tomorrow,” instead of an automated system that ensured these moments never slipped through the cracks.
Beyond ongoing communications, Bravely faced an even bigger challenge: delivering their company-wide off-site in Seattle. This event required detailed logistics, a cohesive brand presence, dozens of assets, and a communications plan that spanned before, during, and after the retreat — far beyond what their lean People Team could manage alone.
ChangeEngine became a strategic extension of the Bravely People Team, helping streamline communications and elevate the employee experience across every stage of the lifecycle.
Bravely gained access to a growing library of curated Culture & Belonging communications, with 10 ready-to-send moments delivered in a single month. These included holiday, cultural, CSR, and monthly recommendations — along with custom graphics when needed. Combined with direct support on time-sensitive internal updates, ChangeEngine helped Bravely deliver more than a dozen employee messages in one month, ensuring their communications maintained an engaging and reliable rhythm.
Lifecycle programs for onboarding, birthdays, and anniversaries were also automated through ChangeEngine. This eliminated manual reminders and created a predictable, welcoming experience for every employee — one Bravely described as “seamlessly bringing them into our culture.”
One of the most meaningful collaborations was Bravely’s company off-site in Seattle, where ChangeEngine delivered a full-service content and communications package from end to end. This included:
This level of partnership helped Bravely transform a logistically complex event into an emotionally resonant, visually cohesive experience for employees.
Throughout the process, Bravely frequently highlighted the responsiveness and attention to detail from the ChangeEngine team. As they shared, they “never felt alone working with Change Engine,” especially during pressing deadlines or holiday periods when they needed extra support.
ChangeEngine empowered Bravely to deliver communications with consistency, clarity, and care — without increasing the workload on their People Team.
With 10 curated Culture & Belonging moments provided through the ChangeEngine library and additional hands-on support for urgent updates, Bravely delivered 13+ internal communications in a single month. This created the steady communication rhythm they had been striving for.
Their onboarding, birthday, and anniversary programs now run automatically, bringing structure and personalization to moments that once required manual effort. This helped Bravely create the predictable, engaging employee experience they envisioned — one that supports long-term retention and deeper connection.
The Seattle off-site stands out as a signature example of ChangeEngine’s impact. By managing the event’s communications, branding, assets, and video production, ChangeEngine enabled Bravely to deliver an exceptionally cohesive, well-organized retreat that strengthened company culture and employer branding. The finished video became a lasting asset for storytelling, recruitment, and celebrating team connection.
Most importantly, the partnership gave Bravely confidence that every employee would receive thoughtful touchpoints throughout their journey. As they expressed, knowing that employees will consistently experience these moments “is going to create more engagement, ultimately more retention of our folks.”
Bravely described the platform as continuing to deliver “seamless communications” and shared that ChangeEngine is “phenomenal as a partner,” emphasizing that they would “absolutely refer Change Engine to [their] peers.”
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