The first time I was asked to draft a company-wide message “in the CEO’s voice,” I stared at a blank screen for half an hour. I scrolled through old emails, replayed town hall recordings, and tried to channel their favorite turns of phrase. Still, I worried: Would this sound like them? Would employees see right through it? If you’ve ever been the silent hand behind an executive’s message, you know the pressure. Authenticity matters—especially when the words are coming from the top. But what if you could capture your executive’s voice, every time, without the guesswork?
The Problem: Ghostwriting for Executives Is a High-Stakes Guessing Game
Internal comms teams are the unsung heroes of executive messaging. We translate vision into clarity, urgency into empathy, and strategy into something people actually read. Yet, writing on behalf of leaders is fraught with challenges. Every executive has a unique cadence, vocabulary, and style. Some are breezy and informal; others are measured and precise. Getting it wrong risks more than just a few eye rolls—it can erode trust, spark confusion, or even undermine the message’s intent.
The old approach? Sift through past communications, mimic their style, and hope for the best. Then, send drafts up the chain for rounds of revisions—sometimes so many that the final message feels like a Frankenstein’s monster of edits. The process is slow, stressful, and rarely scalable. And with more channels (email, Slack, Teams, text) and higher expectations for transparency, the stakes have never been higher.
The Shift: Forward-Thinking Teams Are Embracing AI for Authenticity
The rise of AI in the workplace has been met with both excitement and skepticism. But when it comes to executive communications, the smartest teams are using AI not to replace the human touch, but to enhance it. They’re leveraging personal tone AI—technology trained to understand and replicate an executive’s unique voice. Instead of starting from scratch, comms pros now have a powerful co-writer that drafts messages that sound like the real deal.
This isn’t about cutting corners or automating empathy. It’s about freeing up time, reducing revision cycles, and ensuring that every message—whether it’s a crisis update or a culture win—lands with the authenticity employees expect.
The Smarter Way: ChangeEngine’s Personal Tone AI
Enter ChangeEngine’s personal tone AI, designed specifically for the high-wire act of executive ghostwriting. Here’s how it works: Provide a few details about the message you need—topic, audience, key points—and the AI drafts a message that mirrors your executive’s communication style. It’s not just about word choice; it captures the rhythm, warmth, and nuance that make each leader distinct.
But authenticity isn’t just about the draft. ChangeEngine builds in approval workflows, so every message is reviewed and signed off before it goes out. No more endless email threads or last-minute rewrites. And when the message is ready, you can deliver it directly from the executive’s account—via email, Teams, Slack, or even text. The result? Seamless, impactful communication that feels personal, not manufactured.
I recently spoke with a People Ops leader at a fast-growing fintech who put ChangeEngine’s AI to the test. Their CEO was notorious for last-minute requests and a conversational, off-the-cuff style that was hard to replicate. With the AI, the comms team could draft, revise, and send authentic messages in a fraction of the time. The CEO’s feedback? “This actually sounds like me.” For the team, it meant fewer late nights and more time spent on strategic work.
The Impact: Time Saved, Trust Built, Engagement Elevated
The benefits of AI-powered executive ghostwriting go beyond efficiency. Yes, you’ll save hours on drafting and revisions. But the real win is in the quality and consistency of your communications. When employees hear from leaders in a voice that feels real, they’re more likely to listen, trust, and engage.
For HR and People Ops teams, this means less time sweating the small stuff and more time driving culture, connection, and change. For executives, it’s the confidence that their intent—and their personality—comes through, even when they can’t write every word themselves. And for employees, it’s a better experience: clear, authentic messages that cut through the noise and make them feel seen.
One ChangeEngine customer shared that, after rolling out the personal tone AI, employee engagement scores on internal comms jumped by 18%. Messages were opened more, responded to more, and—most importantly—trusted more. That’s the power of authenticity, delivered at scale.
Closing: The Future of Executive Communication Is Effortless—and Authentic
The days of agonizing over every sentence, second-guessing your tone, or chasing down approvals are numbered. With AI-powered ghostwriting, you can deliver executive messages that are both effortless and authentic. The technology is here—not to replace your expertise, but to amplify it.
So, what would you do with the time you save? More listening tours? Deeper culture work? Or maybe just a few less late nights? The future of internal comms is bright—and it sounds just like your executive.
Ready to see how ChangeEngine’s personal tone AI can transform your executive communications? Book a free demo and experience ghostwriting, perfected.
