Suvida Healthcare is a multidisciplinary primary care program dedicated to delivering best-in-class healthcare and improving the overall quality of life for Hispanic seniors. To achieve that mission, Suvida relies on a diverse, multilingual workforce spanning frontline clinicians, in-center staff, remote employees, and corporate teams across multiple locations.
As Senior People Operations Generalist, Alexis Tyson-Perry oversees a wide range of HR operations, benefits, and leave administration. Her mandate is clear: scale a communication and culture strategy that keeps every “Suvidano” aligned, engaged, and supported—without adding headcount or burning out her team.
“Our staffing model spans a variety of roles, levels, and functions… ChangeEngine has helped us create relevant and meaningful messages and moments that are timely.”
As a fast-growing healthcare organization, Suvida needed a communication engine as sophisticated as its clinical model. Before ChangeEngine, Alexis and her team were wrestling with four core challenges:
Reaching a multilingual, distributed workforce
Suvida’s teams work across centers, states, roles, and schedules. Important updates had to reach clinicians on the floor, part-time staff, and remote teams—often in multiple languages. Messages were sent manually through a mix of email, shared docs, and spreadsheets, with limited visibility into who actually saw or acted on them.
“Prior to ChangeEngine, these messages were sent manually… as a startup organization, one of our biggest priorities was how we would build and develop a communication strategy that’s clear and consistent, and that could also scale with us.”
Limited segmentation and personalization
Suvida needed to speak differently to managers vs. individual contributors, new hires vs. tenured staff, in-center vs. remote employees. Manually building and updating lists for each message was time-consuming and prone to error, making truly personalized communication difficult to maintain at scale.
No clear way to measure what was working
Without reliable analytics, the team struggled to understand which channels worked best, which programs resonated, and where to double down. Open rates, participation, and ROI were difficult to track, making it hard to prove the impact of People initiatives to leadership and investors.
High-stakes programs, high admin load
From onboarding and benefits enrollment to wellness campaigns and leadership development, Alexis was managing dozens of critical programs. Each required multiple reminders, follow-ups, and tailored content. The administrative burden was heavy, and every manual step introduced the risk of missed messages or inconsistent experiences.
Suvida partnered with ChangeEngine to build a scalable system for communication, culture, and measurement—transforming manual tasks into automated, data-driven programs that support business growth.
Segmented, multi-channel communication that meets employees where they are
With ChangeEngine, Suvida now designs messaging around clear segments: role, tenure, department, location, and work style (in-center vs. remote). Messages are delivered as bilingual, branded communications across email, personal email, text/SMS, Microsoft Teams, and mobile—ensuring frontline workers and part-time staff are reached as reliably as corporate employees.
Analytics and quarterly reviews help Alexis see which channels drive the highest engagement and refine strategies accordingly.
“One of ChangeEngine’s most valuable features for us is the open-rate capabilities… we review our campaigns and programs for their performance and adjust strategies as needed to ensure updates consistently reach the right team member base at the right time.”
AI-powered personalization with authentic leadership voices
Suvida uses Personal Tone AI to make every message sound like it’s truly coming from the leader whose name is on it—co-founders, People Operations, IT, or Learning & Development. This creates consistency and trust without adding extra writing work for busy executives.
“With Personal Tone AI, we’re able to adapt the tone of those leaders and department heads, making the messages feel authentic and true to their voice. It speeds up our content creation and strengthens the credibility and trust amongst team members.”
ChangeEngine’s AI tools also suggest, draft, and edit announcements, helping the team turn rough ideas into polished, on-brand communication in minutes instead of hours.
End-to-end automation across 40+ workflows and 21 programs
What used to be a patchwork of manual tasks is now a fully orchestrated communication engine. Suvida has:
Key automation highlights include:
“ChangeEngine has been a game changer when it comes to automation and workflows. Our onboarding communications, our timecard submission reminders, as well as our new leader coaching series have been big time savers.”
Culture, wellness, and the Suvi mascot
To bring internal communication to life, Suvida introduced Suvi, a female clinical mascot created to resonate with their predominantly female clinical workforce. Developed with input from internal focus groups and leadership, Suvi has become a beloved and effective part of the culture.
She appears in wellness challenges, benefits campaigns, and key updates, making important messages more inviting and easier to remember.
“Suvi has become a virtual team member here at Suvida. She creates joy and signals importance. Our team members know that when they see a message from Suvi, it’s worth paying attention to—whether it’s compliance, wellness, benefits, what have you.”
For Suvida, ChangeEngine has turned internal communication into a strategic lever—driving engagement, reducing risk, and delivering measurable business outcomes that matter to executives and investors.
Higher engagement and program participation
With AI-powered campaigns, thoughtful segmentation, and multi-channel delivery, Suvida has achieved standout results:
These numbers translate directly into stronger feedback loops, better manager development, and more effective wellness and benefits investments.
Reduced administrative hours and fewer errors
By automating 40+ recurring workflows and 21 programs, Suvida has dramatically reduced manual effort across People Operations, IT, and L&D.
“The introduction of automated and scalable programs with ChangeEngine has drastically reduced our administrative hours. Standardizing these communications has reduced errors while positioning our People Operations team not just as a support function, but as strategic drivers of our business outcomes.”
Fewer manual steps mean fewer mistakes in time-sensitive processes like timecards, benefits, and compliance, reducing operational risk in a heavily regulated healthcare environment.
Faster ramp-up and stronger leadership bench
The 15-touchpoint onboarding sequence has helped new hires ramp faster and feel supported from before day one through their first year.
“Keeping consistent cadence really does streamline our onboarding and reinforces culture while keeping new hires engaged.”
The 8-part leadership series equips new and newly promoted leaders with practical strategies every 30 days. Alexis has seen managers apply lessons directly in performance conversations, one-on-ones, and real-time feedback, supported by a consolidated guidebook they can refer back to after the series ends.
Wellness, culture, and measurable productivity gains
Suvida’s wellness and culture programs—often fronted by Suvi—have led to more than just feel-good engagement. They’re seeing real operational impact:
“Programs such as these can play a key role in reducing absenteeism and improving productivity. Happier, healthier team members tend to be more engaged and more productive, and we’ve definitely seen a reduction in absenteeism and an increase in productivity with these programs.”
High participation in wellness and rewards programs, paired with consistent messaging about resources like EAPs, has supported better health outcomes and contributed to lower absenteeism and stronger day-to-day performance.
Communications as a business growth engine
Looking across onboarding, benefits, wellness, leadership, and culture, Alexis is clear about the ROI of investing in automated, AI-powered communication:
“Clear communication saves us time across the workforce, thus increasing our productivity. Increased program adoption has led to better outcomes in areas such as benefits, wellness, training modules. Together, these improvements translate to meaningful gains in productivity and the overall team member experience.”
For Suvida, ChangeEngine is no longer just a communications platform—it’s the infrastructure that scales clarity, creativity, and connection across every site, turning internal communication into a competitive advantage for a fast-growing, mission-driven healthcare business.
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