Revolution brought high impact operations and scalability to both internal and external marketing campaigns

Revolution Entertainment Services provides payroll and business solutions for the entertainment industry, with employees in multiple countries. As the company expanded globally, its People team needed a way to unify communication, automate recognition, and deliver consistent employee experiences across every location. With ChangeEngine, Revolution built an automated, branded communication engine that now powers both internal culture and external-facing materials.

The Challenge

Before ChangeEngine, Revolution’s People team faced several key challenges:

• No Unified Global HRIS
  Employee data was scattered across systems, limiting the team’s ability to recognize milestones and communicate consistently across countries.
  
  
• Manual, Time-Consuming Workflows
  Recognition moments like birthdays, anniversaries, and manager nudges required constant manual tracking and coordination, slowing the People team’s ability to scale.
  
  
• Lack of Visibility into Engagement
  Without analytics, there was no clear way to measure whether employees were engaging with internal communications or recognizing the programs being offered.
  
  

“We didn’t have an HRIS that was connected globally. One of the first things ChangeEngine said was: ‘Let’s pull all of your people together so we can recognize achievements and send meaningful moments.’ I had never even thought about it that way.”
— Russell Davis, Chief People Officer, Revolution Entertainment Services

The Solution

By partnering with ChangeEngine, Revolution was able to centralize global communications, reduce manual workload, and elevate the employee experience across multiple programs:

• Automated Recognition & Lifecycle Programs
  ChangeEngine powers automated workflows that now cover pre-boarding, recognition, DEIB, wellness, holidays, newsletters, product updates, and more—allowing Revolution to scale high-touch moments without added headcount.
  
  
• Consistent Global Delivery Across Channels
  Communications are delivered seamlessly to employees:
  
  • 75% via Work Email
  • 23% via Slack 1:1
  • 2% via Slack Posts
    
    
• Branded Templates and Messaging Standards
  ChangeEngine helped develop a unified internal tone of voice, branded templates, and design assets that bring consistency to every message—whether it’s internal comms, client updates, or sales collateral.
  
  
• Creative Expansion into Client-Facing Materials
  Beyond internal People programs, ChangeEngine supported design and launch of external sales decks, custom rate sheets, webinar campaigns, and entirely new branded websites for both Revolution Entertainment Services and Setkeeper.
  
  

“What excites me most about the future with ChangeEngine is that they’re always bringing new ideas for how we can better connect with staff. And they measure engagement in ways others don’t—asking: ‘Are your employees actually paying attention to what you’re saying?’”
— Russell Davis, Chief People Officer, Revolution Entertainment Services

The Impact

With ChangeEngine, Revolution has transformed its People operations into a scalable, data-driven communications program:

• 237 Communications Launched
• 35,957 Messages Delivered
• 16,192 Delivered via Work Email | 4,152 via Slack 1:1
• 42% Open Rate | 8% Clickthrough Rate
• 195 Completed Campaigns | 22 Active Campaigns Running Today
  
  
• Recognition Consistency Across Countries:
  Birthdays, anniversaries, and manager recognition moments are now delivered automatically, ensuring no milestone is missed across locations.
  
  
• Unified Brand Voice Across Internal & External Assets:
  New brand guidelines, client-facing rate sheets, websites, and webinar collateral were created—extending ChangeEngine’s design and content capabilities beyond HR into core business operations.
  
  
• Scalable Global Execution:
  The People team can now focus on strategy while ChangeEngine powers consistent, automated delivery of DEIB programming, product updates, newsletters, and leadership communications.

“ChangeEngine is fantastic. The people are great, and the platform delivers. I only talk about things I really like—and this is something I truly appreciate.” — Russell Davis, Chief People Officer, Revolution Entertainment Services